Thursday, January 30, 2025

Predictus Maxiumus


I wanted to make a list of all the things we can predict about you based on all the things you had no idea you were even doing, starting with the re-post from five years ago:

Personal Behavior via Likes 
A few dozen "likes" can guess:
  • race (95%)
  • marital status (88%)
  • political party (85%)
  • marital status
  • religiosity
  • cigarette smoking
  • drug use
  • separated parents
70 likes gets you:
  • the Big 5 personality trait survey responses (better than a friend could guess)
150 likes:
  • Big 5, better than a parent
300 likes:
  • Big 5, better than a partner
--via the book User Friendly: How the Hidden rules of Design Are Changing the Way We Live, Work, and Play, by Cliff Kuang and Robert Fabricant, 2019. https://bookshop.org/p/books/user-friendly-how-the-hidden-rules-of-design-are-changing-the-way-we-live-work-and-play-cliff-kuang/10360410


And as for the rest, starting from 2009 but mostly 2022-2024:

Throws in Paper Rock Scissors via High Speed Vision

Identity via 4 Points of Purchasing Data

Thoughts via Brain Activity 11 Seconds in Advance

Personality Type via Mobile Phone Accelerometers as Proxy for Phone Use

Keystrokes via Video Recording of Shoulder Movements While Typing

Emergency Hospital Visit via Increasing Use of Formal Language to Describe Health

Identified Troll Status via 50 Tweets Worth of Meta-data

Opioid Overdose via 311 Call Complaints About General Nieghborhood Conditions

Disinformation Spread Potential of User via Reliability of Sources Posted by User 

Fraudlent Activity via Slow and Deviating Computer Mouse Movements

Drunkenness via 12 Seconds of Speech

Structural Integrity of Bridges via Mobile Phone Accelerometer Data of Users on Bridge

Choice Preference via Faster Eye Movement Speed

Eavesdropping via Radar Sensing of Phone Vibrations During Call

Passwords via Heat of Fingers Left on Keyboard

Anxiety via Gait

Location Data via Network of Colocated Strangers

Depression by Tweeting Habits

Eyeball Movements and Viewing Direction via Ear Squeaks

Choice Preference via Eye Movements

Emotional Status via 1 Second of Voice

Smiling via Minute Facial Expressions in Preparation for Smiling

Depression via Increased Use of First-person Singular Pronouns on Social Media

Traffic Stop Outcome via Officer's First 45 Words

Behavior via 25-Day Cycle Patterns of Phone Touching Behavior

Stress via More Often and Less Precise Computer Mouse Use and Frequent Typing Pauses

Cryptographic Keys via Changes in Power Consumption Seen in Power LED Lights

Call Information via Speaker Vibrations Recorded on Phone's Motion Sensors

Blood Volume Pulse via Face Color

Diabetes via 10 Seconds of Voice

DNA via Face Similarity (yeah it's true)

Disease via Tongue Color

Driver Alertness via Seatbelt-Integrated Biosensor

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