Showing posts with label culture. Show all posts
Showing posts with label culture. Show all posts

Monday, June 1, 2026

The Most Representative Image of Lab Blood on the Internet


Can we just pay some respects to this image - it's been around for years and shows up at least once a week, carrying most of the weight of the internet when it comes to anything related to blood and science and even just human health in general. Respect!

For example, in the wild:
PFAS exposure may limit improvements in blood sugar after bariatric surgery
Dec 2025, phys.org

Thursday, April 3, 2025

Captain Tying Knots


With all the topological mention these days, we have to ask - whatever happened to knots?

String figures shed light on cultural connections and the roots of mathematical reasoning
Dec 2024, phys.org

String figure games (like cat's cradle or jacob's ladder?) involve the manipulation of a loop of string with the fingers to create complex patterns. The researchers analyzed 826 string figures from 92 cultures around the world. They found 83 recurring designs. The results show that certain figures are globally prevalent. In certain cases, this suggests ancient cultural origins potentially extending back millennia

The researchers applied mathematical knot theory to develop a computational method to create a DNA-like symbolic representation of each string figure. This enables the cross-cultural comparison of string figures and the construction of their "family tree."

via University of Helsinki, Aarhus University, National Museum of Denmark and Seattle University: Roope O. Kaaronen et al, A global cross-cultural analysis of string figures reveals evidence of deep transmission and innovation, Journal of The Royal Society Interface (2024). DOI: 10.1098/rsif.2024.0673

Image credit: Fingers, not bad, not good enough. AI Art - Let Go - 2025

Wednesday, January 15, 2025

Culture as Metaphysical Superorganism


This is about human things, but mediated by culture, which is more powerful than engines, or fuel, or multiplexed photonic quantum computers:

Aboriginal ritual passed down over 12,000 years, cave find shows
July 2024 phys.org

My god, a 12,000 years old tradition:

They discovered some 12,000 year old sticks in a cave. The discovery was made inside Cloggs Cave in the foothills of the Victorian Alps in Australia's southeast, in a region long inhabited by the Gunaikurnai people. An anthropologist from the 1880s recorded the rituals of Gunaikurnai medicine men and women. One ritual involved tying something that belonged to a sick person to the end of a throwing stick smeared in human or kangaroo fat. The stick was thrust into the ground before a small fire was lit underneath. The medicine men would then chant the name of the sick person, and once the stick fell, the charm was complete. The sticks used in the ritual were made of casuarina wood. And the sticks found appear to be the same sticks, so they're evidence that this tradition has been happening since then, and was passed down by oral tradition, but since the advent of the written word, we've lost a connection to this. 

via Monash University and Gunaikurnai Land and Waters Aboriginal Corporation: Bruno David et al, Archaeological evidence of an ethnographically documented Australian Aboriginal ritual dated to the last ice age, Nature Human Behaviour (2024). DOI: 10.1038/s41562-024-01912-w



Culture, and fashion in particular, reduces social conflict, enabling a more complex society:

Colorful traits in primates ease tensions between groups, data suggest
Aug 2024, phys.org

"Species that shared more space with their neighbors had significantly greater differences in ornamentation between the sexes. In species where groups frequently interact, males are more likely to sport flashy traits that set them apart from females."

Vivid physical traits might help to reduce conflict between groups, possibly by allowing them to quickly assess potential rivals from a distance.

via Department of Evolutionary Biology and Environmental Studies at University of Zurich and University of Western Australia: Cyril C Grueter et al, The role of between-group signaling in the evolution of primate ornamentation, Evolution Letters (2024). DOI: 10.1093/evlett/qrae045


We should be reminded, via Kevin Kelly's What Technology Wants (2011) that technological evolution follows relatively strict trajectory, independent on the civilization, so that bone needles always come before bellows (how else do you sew the skins to make the bellows), and ceramics before metal (metal kilns are much hotter than ceramic kilns, and require the advent of bellows). 

The beginnings of fashion: Paleolithic eyed needles and the evolution of dress
Jun 2024, phys.org

"Eyed needle tools are an important development in prehistory because they document a transition in the function of clothing from utilitarian to social purposes,"

"What intrigues me is the transition of clothing from being a physical necessity in certain environments, to a social necessity in all environments."

The earliest known eyed needles appeared approximately 40,000 years ago in Siberia. Eyed needles are more difficult to make when compared to bone awls, which sufficed for creating fitted clothing. Bone awls are tools made of animal bones that are sharpened to a point. Eyed needles are modified bone awls, with a perforated hole (eye) to facilitate the sewing of sinew or thread.

The innovation of eyed needles may reflect the production of more complex, layered clothing, as well as the adornment of clothes by attaching beads and other small decorative items onto garments, and which may have allowed larger and more complex societies to form, as people could relocate to colder climates while also cooperating with their tribe or community based on shared clothing styles and symbols.

Dr. Gilligan and his co-authors argue that clothing became an item of decoration because traditional body decoration methods, like body painting with ocher or deliberate scarification, weren't possible during the latter part of the last ice age in colder parts of Eurasia, as people were needing to wear clothes all the time to survive.

via University of Sydney: Ian Gilligan, Palaeolithic eyed needles and the evolution of dress, Science Advances (2024). DOI: 10.1126/sciadv.adp2887

Post Script: Read Bernard Rudofsky's Are Clothes Modern? (1944)

Monday, August 19, 2024

Music is the Math of Feelings


Whether you're a scientist or a musician, there's something semi-sacrilegious about studying the science of music. Music is spiritual, it's secretive, it's a folk art encompassing amateurs and experts alike. It's not supposed to be a bunch of cold hard math or esoteric entropic distribution matrices, that kind of takes the fun out of it. On the other hand, it's irresistible to think you could find laws of human behavior hiding in there, even laws of the universe! 

Music found to cause similar emotions and bodily sensations across cultures
Jan 2024, phys.org

  • Happy and danceable music was felt in the arms and legs
  • Tender and sad music was felt in the chest
  • Music with a clear beat was found happy and danceable
  • Dissonance in music was associated with aggressiveness

via University of Turku and University of Aalto in Finland and the University of Electronic Science and Technology of China: Vesa Putkinen et al, Bodily maps of musical sensations across cultures, Proceedings of the National Academy of Sciences (2024). DOI: 10.1073/pnas.2308859121

Mostly unrelated image credit: AI Art - Graffiti Typography - 2024 And is that f*cking "pinterest watermark"??


Live music emotionally moves us more than streamed music, show researchers
Feb 2024, phys.org

  • Live performances trigger a stronger emotional response than listening to music from a device.
  • Concerts connect performers with their audience, which may also have to do with evolutionary factors.
  • A pianist changed the live music he or she was playing to intensify the emotional reactions in the amygdala.
  • Researchers used magnetic resonance imaging to measure the activity in the amygdala of 27 listeners as well as the performer in real time.
  • Based on these measurements, the pianist then immediately adapted his performance to intensify the audience's emotions further.
  • Listeners were played a recording of the same music performed by the same musician but without the neurofeedback loop.
  • Pleasant and unpleasant emotions performed as live music elicited much higher and more consistent activity in the amygdala than recorded music. 
  • The live performance also stimulated a more active exchange of information in the whole brain, which points to strong emotional processing in the affective and cognitive parts of the brain.
  • A strong synchronization between subjective emotional experience and the auditory brain system was only observed when the audience was listening to the live performance.
  • Only live music showed a strong and positive coupling between features of the musical performance and brain activity.

via University of Zurich: Trost, Wiebke et al, Live music stimulates the affective brain and emotionally entrains listeners in real time, Proceedings of the National Academy of Sciences (2024). DOI: 10.1073/pnas.2316306121.


Song lyrics have become simpler and more repetitive since 1980, study finds
Mar 2024, phys.org

They analyzed the lyrics of 12,000 English-language rap, country, pop, R&B, and rock songs (2,400 songs per genre) released between 1980 and 2020, with additional analyses of 12,000 song lyrics on the online song lyric platform Genius:

  • Lyrics have become simpler and easier to understand over time
  • The number of different words used within songs has decreased
  • The number of words with three or more syllables has increased in rap songs since 1980
  • General increases in the repetitiveness of lyrics may have led to lyrics becoming simpler overall
  • Lyrics have tended to become more emotional and personal over time
  • Both emotionally positive and negative words increased in rap songs
  • Emotionally negative lyrics increased for R&B, pop and country songs
  • All genres showed an increase in the use of anger-related words
  • The lyrics of older rock songs tend to be viewed more than those of newer rock songs
  • The lyrics of newer country songs tend to be viewed more than those of older country songs

via Department of Music Pedagogy at Nuremberg University of Music, Department of Computer Science at University of Innsbruck, Human-centered AI Group at Linz Institute of Technology, Austrian Research Institute for Artificial Intelligence: Eva Zangerle, Song lyrics have become simpler and more repetitive over the last five decades, Scientific Reports (2024). DOI: 10.1038/s41598-024-55742-x.


Why some types of music make people want to dance more than others
Mar 2024, phys.org

They discovered what they believe to be the mechanism in the brain that controls the desire to dance when prompted by music.

60 adult volunteers listened to 12 melodies with different degrees of syncopation and rated each based on their desire to get up and dance.

They found that melodies with a medium degree of syncopation caused the strongest desire to dance.

29 adults wore magnetoencephalography helmets while they listened to different kinds of music. 

The researchers found that the auditory cortex primarily focused on rhythm, while the dorsal auditory pathway appeared to match the rhythm to the beat.

This, the researchers suggest, indicates that the music-prompted desire to dance likely happens within that pathway, from which it is then passed on to motor areas that act on the impulse.

Final thought - The researchers suggest their work cumulatively shows that the sudden desire to dance prompted by music with a medium amount of syncopation is the brain's attempt to anticipate beats among the syncopation — it causes the body to literally lean forward repeatedly. (You mean like Rain Man?)

via Aix Marseille Université in France and the University of Connecticut: Arnaud Zalta et al, Neural dynamics of predictive timing and motor engagement in music listening, Science Advances (2024). DOI: 10.1126/sciadv.adi2525


Body mapping links responses to music with degree of uncertainty and surprise
Apr 2024, phys.org

Researchers asked 527 participants to map where they felt sensations in their bodies and the emotions they had while listening to 92 unique chord progressions with varying degrees of uncertainty and surprise.

"Prediction and uncertainty affect heart and abdominal sensations"
  • Certain chord progressions sparked sensations in the heart while others were felt more in the stomach
  • Certain chords evoked aesthetic appreciation, leading to a decline in negative emotions of awkwardness and anxiety
  • More predictable chord progressions brought on feelings of calmness, relief, satisfaction, nostalgia, and empathy

I wonder what chord progressions they're looking at, but they created an algorithm for chord progression, and as an untrained musician, it doesn't translate for me, although someone with a better understanding might get it.

Here's the algorithm:

These chord progressions were generated using a statistical-learning model to compute the Shannon information content and entropy, based on transitional probabilities of each chord using a corpus of 890 pop songs from the US Billboard.

Here's two samples of their chord progressions:

(1) sLuL-sLuL sequence (Figure 1A) representing the condition where the 1st–3rd chords have low surprise and uncertainty and the 4th chord has low surprise and uncertainty.

(2) sLuL-sHuL sequence (Figure 1B) representing the condition where the 1st-3rd chords have low surprise and uncertainty and the 4th chord has high surprise and low uncertainty.

(There are 8 progressions in total, with variations on this theme)

On entropy, from the paper itself:

Entropy gauges the perceptual uncertainty a listener feels in predicting an “upcoming” chord based on prior chords, while information content quantifies the surprise experienced upon hearing the actual chord.
^This is the old Anatomy of a Joke formula.

via University of Tokyo: Bodily Maps of Uncertainty and Surprise in Musical Chord Progression and the Underlying Emotional Response, iScience (2024). DOI: 10.1016/j.isci.2024.109498.


Sad music study tests the direct effect hypothesis of 'pleasurable negative emotion'
Apr 2024, phys.org

Yeah this is weird

Participants were asked to imagine if their sadness could be "removed" when listening to the music - which the majority self-reported they could do.

"We know that many people are quite apt when it comes to thought experiments, so it's a reasonable approach to use and, at worst, it should produce no results"

After the imagined removal of sadness, participants were asked if they liked the piece of music any differently: 82% said that removing the sadness reduced their enjoyment of the music.

"Experiencing a wide range of emotions in a more or less safe environment could help us learn how to deal with what we encounter in the world."

"Previous studies refer to an 'indirect effect hypothesis,' which means that people may experience sadness, but it is something else they enjoy - being moved."

via University of New South Wales: Emery Schubert et al, Liking music with and without sadness: Testing the direct effect hypothesis of pleasurable negative emotion, PLOS ONE (2024). DOI: 10.1371/journal.pone.0299115

Thursday, August 10, 2023

Notes on The Alphabetization of the Popular Mind


by Ivan Illich and Barry Sanders, 1988

It's a book about how society was turned inside out by the spread of writing in the Middle Ages.
  • While talking about the origins of written language in prehistoric societies -- "Writing is the only technique we know of for making the flow of speech coagulate and for carrying clots of language along intact for tens or even hundreds of years ... nuggets of frozen speech can be carried along in culture. (p5-6)
  • "The new use of documents together with a new way of shaping the written page, turned writing, which in the Early and High Middle Ages had been extolled and honored as a mysterious embodiment of the Word of God, into a constituent-element in the mediation of mundane relations." (p32)
  • "The swearing of an oath makes the word visible -- not on paper but in the living body of the person concerned," and guaranteed by the family, clan and society. (p34)
  • And then everything changes and you swear on your Bible and not on your beard. 
  • On time in text, from relative to absolute - Time used to be related to significant events that people would remember, a feast, a wedding, a visit from a sovereign. "By the end of the 14th century, the date on a charter could even be tied to the mechanical tower-clock ... Memory grew a new dimension. Memories could now be shelved behind each other, not according to their importance or affinity, but according to the date from which they issue." (p42)
  • On Writing - You didn't write with pen in hand, you spoke to a scribe (Dictation). (p44-45)
  • Last words on a death bed became the last will document.
  • By the end of the 13th century, libraries became places of silence. (p51)
  • On Latin and the difference between universal Latin and local dialects -- "Every monk learned the Latin pronunciation of his own monastery. If he walked from Subiaco to Fulda, his feet bore him no faster than his ear was able to adjust itself to new pronunciations." (p58)
  • Latin as the first language to be written, not exclusively spoken (p59) i.e., a dead language; only a dead language that's not spoken can never change and therefore be referenced throughout history.
  • Works are written in Latin, but the reader is supposed to read it aloud in their own vernacular tongue, even if that was French or German. (p61-62)
  • reshape -> Latin fingere -> fiction (p84)
  • "Only when memory is perceived as a text can thought become a material to be shaped..." The transformation of truth to fiction could only occur with the separation of the first-person subjective "self" experience and the consensual reality experience by writing. (p84)
  • Lying didn't exist prior to writing (?).
  • Regarding Authorship and ChatGPT - Scribes and clerics used to state that they are not the source, only its channel; likewise the dictator states they did not invent it (with their finger, fingere, fiction) (p86~)
  • DeFoe's Plague Year 1772 was the first English novel, i.e., work of fiction (although Canterbury Tales was 1382)
  • On Forgetting vs Memory in Literature (p93)
  • ...and this is why all the early novels start out saying, "this is a story some other guy told me" like pirate stories and Treasure Island.
  • in Plague Year, the "real story" is how the bulletins of deaths (called the Bill of Plague) spread like contagion, but also they lend veracity to the story because they provide certified documents...
  • The Plague Bill itself is the protagonist (can't see a virus!)
 

Tuesday, November 1, 2022

Memetics in a Name


What's in a name? Glimmers of evolution in naming babies, choosing a dog, study finds
Jun 2022, phys.org

Newberry, an assistant professor of complex systems, says examining trends in the popularity of baby names and dog breeds can be a proxy for understanding ecological and evolutionary change. The names and dog breed preferences themselves are like genes or organisms competing for scarce resources. In this case, the scarce resources are the minds of parents and dog owners. His results are published in the journal Nature Human Behavior.

Results:
  • The more popular a name becomes, the less likely future parents are to follow suit. Same goes for popular dog breeds.
  • When a name is most rare — 1 in 10,000 births — it tends to grow, on average, at a rate of 1.4% a year. But when a name is most common — more than 1 in 100 births — its popularity declines, on average, at 1.6%.

And this is why Darwin got his idea for natural selection from language-trees:
"Natural selection is incredibly hard to measure. You're asking, for an entire population, who lived, who died and why. And that's just a crazy thing to try to ask. By contrast, in names, we literally know every single name for the entire country for a hundred years."

via University of Michigan: Mitchell Newberry, Measuring frequency-dependent selection in culture, Nature Human Behaviour (2022). DOI: 10.1038/s41562-022-01342-6


Monday, September 26, 2022

Psyflops


Delaying gratification: How do children react to waiting in different cultures?
Jul 2022, phys.org

The Marshmallow Test Test:
In the context of eating food, Japanese people are accustomed to waiting. When having meals, Japanese people typically wait until all individuals are served. Such customs of waiting to eat food are not as prevalent in the daily experiences of children in the United States.

In the context of opening gifts, U.S. children may experience waiting more consistently than Japanese children. Giving gifts is a more special event occurring on specific occasions in the United States, such as birthdays and other holidays, that can involve traditions of waiting. In contrast, gift giving is a regular year-round event for Japanese people that is not consistently associated with traditions of waiting.

via UC Davis: Kaichi Yanaoka et al, Cultures Crossing: The Power of Habit in Delaying Gratification, Psychological Science (2022). DOI: 10.1177/09567976221074650

Wednesday, May 11, 2022

On Addiction


In preparing a series of posts about advertising, surveillance, privacy, and consumer culture, I tried to find a picture to visually represent "shopping addiction"; thinking maybe it's an example of the harms that could come from an economy founded on consumer behavior. Anyway, it's hard to find a good picture of "shopping addiction". Mostly it's hard because it doesn't communicate well, in a visual form. For some reason, you can't say "shopping" and "personal problem" at the same time. But for another reason, maybe our culture is supported by an economy that would collapse if we got too good at connecting shopping with anything bad.

(For those that don't remember, the President of the United States, in his first words to the American people following the 9/11 attack, was to go shopping. If that doesn't tell you how important it is to the survival of a nation, well I'm sure there are other examples.)

Moving on, I uncontrollably fell into one of my favorite past times, pretending like I can glean prescient knowledge about contemporary culture by comparing keyword image search results. I listen to muzak on purpose, and have located and downloaded songs to my playlist. It's the anti-music, or the ur-music, because it cross-cancels all to differences to make the most representative sample. It's the same reason I like to look at stock photography -- to see how people want to see things. Or at least to see how artists and photographers think we want to see things.

How do I set up a shot for "shopping addiction"? Lots of shopping bags, usually a woman. The problem is, they're always smiling. Either articles about shopping addiction can't find enough stock photos, so they use "shopping" instead (without the "addiction"), or they go with a picture of a woman with her head in her hands, surrounding by shopping bags, which just doesn't seem to communicate very well what they want to say.

In case you're wondering what other addictions look like, I've already done the work for you. Make your own interpretations.

shopping addiction

gambling addiction

drug addiction

video game addiction

alcohol addiction

nicotine addiction

porn addiction

eating addiction

yoga addiction

Bonus:
"Google Addiction"
Cherelle vs Google - Rob Browne Wales Online - 2021

'I had a life-destroying addiction but it wasn't to alcohol, drugs, or gambling - it was to Google'
Apr 2021, Wales Online

"For Cherelle, her obsession with Google coincided with the birth of her daughter ... As time passed, Cherelle's obsession with one disease moved on to another, and then another. In that time, however, one thing didn't change - her ability to reach into her pocket and search not only the illness itself but treatment, survival rates any other relevant piece of information until there was nothing else to do apart from re-read those same links over and over again."

As you would expect -- first time mothers are the most heavily targeted demographic on Earth (which is a problem for all of us)

"Specifically, we show how mainstream parenting communities on Facebook have been subject to a powerful, two-pronged misinformation machinery during the pandemic, that has pulled them closer to extreme communities and their misinformation."
-How Social Media Machinery Pulled Mainstream Parenting Communities Closer to Extremes and Their Misinformation During Covid-19, N. J. Restrepo, et. al., in IEEE Access, vol. 10, pp. 2330-2344, 2022, doi: 10.1109/ACCESS.2021.3138982. https://ieeexplore.ieee.org/document/9663381

This study examined 3218 advertisements from the two parenting magazines...Nearly one in six (15.7%) of the advertisements contained example(s) of non-adherence to American Academy of Pediatrics recommendations, ... Categories ranked by overall share from most to least include: non-Food and Drug Administration (FDA) approved medical treatments, ...
-Compliance of Parenting Magazines Advertisements with American Academy of Pediatrics Recommendations. Pitt, Michael B et al. Children (Basel, Switzerland) vol. 3,4 23. 1 Nov. 2016, doi:10.3390/children3040023. https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5184798/

Post Script:
No Resluts




Monday, July 20, 2020

On the Invisibility of Ideology

It's precisely its 'spontaneous' quality, its transparency, its 'naturalness', its refusal to be made to examine the premises on which it is founded, its resistance to change or to correction, its effect of instant recognition, and the closed circle in which it moves which makes common sense, at one and the same time, 'spontaneous', ideological and unconscious. You cannot learn, through common sense, how things are: you can only discover where they fit into the existing scheme of things. In this way, its very taken-for-grantedness is what establishess it as a medium in which its own premises and presuppositions are being rendered invisible by its apparent transparency.
-Dick Hebdige quoting Stuart Hall in Subculture: The Meaning of Style, 1979 (p11) 

Ideology has very little to do with 'consciousness'. It is profoundly unconscious...Ideology is indeed a system of representation, but in the majority of cases these representations have nothing to do with 'consciousness': they are usually images and occasionally concepts, but it is above all as structures-that they impose on the vast majority of men, not via their 'consciousness'. They are perceived-accepted-suffered cultural objects and they act functionally on men via a process that escapes them.
-Abridged, from Dick Hebdige quoting Louis Althusser in Subculture: The Meaning of Style, 1979 (p12)
Post Script:
Hindsight and Blindness, a post on the inability to see our own culture.

Thoughts on memetics and the power of physical cultural artifacts, from buildings to door handles, to program our evolution:

In memetics, the meme may be stored in the brain, in synaptic weights of networked neurons, or they may not. They are most certainly stored in the physical artifacts that make our world, the Anthroposphere.

Buildings, by their design, make us interact in a certain way, at a basic level, and one which depends on the laws of physics before anything else. We live on a two-dimensional grid, via bipedal locomotion, with an average height, weight and range of movement.

These are the base limitations from which the more complex requirements of chemistry, biology, and later psychology, sociology, anthropology are formed. The shape of a handle has encoded within its form the instructions for use, at a base level, and because we all have the same hands.

When these artifacts are combined in their totality -- buildings, tools, circuitboards and spaceships -- they set the substrate for memetic propagation.

So much of what we consider Culture, and the arena for memetic propagation, is already encoded in our anthroposphere -- that is, the physical things around us that we make and use. Trees are not part of the anthroposphere, until they become timber for building. Copper is not a part of the anthroposphere until it becomes a piece of plumbing. A language is not part of the anthroposphere until it is written down, and becomes fixed in the physical world, as in a book or engraving or the digital archive of a memory stick.

I am making an argument here, and in response to a recent binge on memetic scholarship:
Darwinizing Culture - The Status of Memetics as a Science, R Aunger ed., 2000

There is no need to look for how ideas combine and transmit and where they are stored. The ideas are manifest in the anthroposphere, and it is by using our anthroposphere, all of it and all of us all at once, that the emergent phenomena of memetic evolution occurs.

Save the studies on internet memes for the anthropologists. A rigorous study of memetics must begin with the physical. Until you can get a model based on this, Beethoven's Fifth will have to wait. But don't tell me, for example, that the evolution from the harpsichord to the piano didn't have something to do with it.

Ideology may be invisible, but it is not intangible.

Saturday, May 23, 2020

The Age of Approximation



New map reveals distrust in health expertise is winning hearts and minds online
May 2020, phys.org

Communities on Facebook that distrust establishment health guidance are more effective than government health agencies and other reliable health groups at reaching and engaging "undecided" individuals, according to a study published today in the journal Nature. 
Distrust in establishment health guidance could spread and dominate online conversations over the next decade, potentially jeopardizing public health efforts to protect populations from COVID-19 and future pandemics through vaccinations. [link]

Medical science is an interesting subset upon which to study the dynamics of memetics. Ludwig Fleck used medical science to study his idea of the "evolution of a scientific fact" using the history of syphilis. He showed how the ideas that characterize syphilis (the syphilis meme) evolve via the sharing of experimental data between scientists.

Unlike some other sciences, medical science has a specific purpose -- to releive suffereing, or something to that effect. It can be measured, in controlled experiments, by the amount of people who are sick or well. If it works, or in another way of saying it -- if it's true -- then people get well. In a twist on the Feynman Psalm, you can't say that you understand syphilis until you can cure someone of it.

Let's shift from syphilis to vaccines. If we know how vaccines work, why, and not only if but how much of a positive health outcome we can get from them, then it should be safe to say that our understanding is the truth. And yet, as with many public health interventions, it is difficult to get people to believe this truth.

But this is something that Fleck also discussed in his meta-scientific discourse. He described two networks among which ideas are shared. One is a network of scientists, the esoteric network. This is where syphilis, or vaccines, are really studied, observed, worked with and thought about. The other network is the exoteric, the laypeople, the public. Scientists and the public.

Within either of these networks, the evolution of a scientific fact, as Fleck describes it, starts with an initial anomalous, ambiguous observation. This first idea, formless, spreads through the network with minimal restrictions, recombining with other facts from other disciplines and theories, in a prodigiously creative affair.

Over time, as the idea of syphilis begins to take shape, the network splits in two; all the rampant theories self-organize by their correlated characteristics and relative fitness, until there are two.* At this point the debate becomes ultimately controversial, and the scientists break sharply into their opposing sides. Eventually, one wins, and sets the final limits, or rules, on how we can think about syphilis, what it really is, does, and how to make people better if they suffer from it, and in the most effective way possible.
*In this case, fitness is "making people well".

The lesson we get from the current anti-vaccination network, circa the year 2019, is that science has to go through one more transformation to really be considered the truth. It needs to traverse the public network of laypeople, and self-organize within --their-- epistemological constructs, --their-- ideas of what things are.

A stark contrast, the exoteric network of the general population has a wild conflagration of code in its operation. This lets the network expand into all kinds of experimental dimensions as it searches for the best fit. Consider, the group of global scientists, large as it may be, is nothing compared to the overall population.

Yet, the popular exoteric network needs to self-organize. The more people, the more iterations it may invoke before it finds a fit that satisfies all the people in it. (Note that we're talking here about the idea being satisfied within your belief structure, not whether the idea is medically effective or not, because in the public sphere, that's not good enough.)

The meme takes shape when the network bifurcates, or polarizes. It trims the innumerable variety of personal theories, forcing or constraining the conversation. Those with outlying views, the undecided referenced above, get picked-off, drawn to one side or the other, and until there is only one.

What we're seeing firsthand is the exoteric vaccine-memetic-network crystallize and organize itself, through the data that comes from digitally mediated social transmission (ie Facebook posts). This new spread of misinformation is a growth spurt, if you will, in the evolution of the exoteric network.

A larger pattern being described here is that because the pool of people in the general population, through which this idea has to travel, keeps getting bigger, and keeps changing people, the truth is never really achieved, as it is a moving target. This comes to the same conclusion as Fleck, and the one that has most people flummoxed about it, which is that there is no such thing as absolute truth. Big data begets the age of approximation.

Study Data:
100 million Facebook users in vaccine community networks during the 2019 measles outbreak.

Post Script:
What is not mentioned in the summary article referenced at the outset, is how many of these users were known or suspected to be socialbots or composite intelligentities, vs real people. And therefore, we don't see the effect of non-human interference, ie socialbots programmed to amplify an idea, "artificially". I think we can just call it deception, and say that people have been doing it forever. Yet, we should keep in mind their effects, as they're only bound to increase.

Notes:
The online competition between pro- and anti-vaccination views, Nature (2020). DOI: 10.1038/s41586-020-2281-1. www.nature.com/articles/s41586-020-2281-1

Wednesday, April 1, 2020

Genesis and Development of a Scientific Fact - A Review


Genesis and Development of a Scientific Fact
Ludwig Fleck, 1935 (Switzerland)
Edited by Thaddeus J. Trenn and Robert K. Merton
Translated by Fred Bradley and Thaddeus J. Trenn
Foreword by Thomas S. Kuhn
Published by University of Chicago, 1979

I'm sure lots of things were said, since this work did reach a crescendo in the 60's - 70's along with Kuhn's RevolutionsNonetheless, that was almost 50 years ago, and so many passages of this text conjure visions of contemporary phenomena.

I'll start with a basic overview, then a glimpse at a critical component of his theory called the Thought Collective, and some technical and editorial details. Successive posts will present a kind of functional analysis, and a good look at how Fleck's theory manifests in sociological phenomena like the Greta Garbo effect and of course, perennial favorite at Network Address, viral memetics.

But first...

On the Development of Syphilis as an Idea
This entire book is about Fleck following the "facts" of Syphilis as they evolved, starting with the most fanciful explanations, sometimes outright astrological, and ending with a test for the disease that couldn't have been developed without massive changes in the collective understanding of how the disease works in the body.
"Theoretical and practical elements, the a priori and the purely empirical, mingled with one another according to the rules not of logic but of psychology." (p5) (!!) 
If you are familiar with Kuhn's Revolutions, then you have an idea of what Fleck is talking about. Kuhn "serendipitously" found this book, which he later credited for much of his thinking. This book got no mention beyond its initial and limited reviews in the 1930's, and wasn't discovered until the 1960's, and by Kuhn, who sent it (and Fleck's idea of thought collectives) into the general public by the 70's.
-image source: Michael K Richardson 1998 embryo drawings 

The Life Cycle of a Fact

Fleck has provided a theory of knowledge whereby tentative pre-ideas can develop into scientific facts by means of a  process of collectivization. Fleck analyzes the development of syphilis from the Middle Ages to the Wasserman Reaction in the early 20th century. The fact has a life-cycle:

1. Vague visual perception and inadequate initial observation.
2. An irrational, concept-forming and style-converting state of experience.
3. Developed, reproducible and stylized visual perception of form. (p94)

Notes On Translation

  • Thought Style - (from the German Denkstil, this word invented by Karl Manheim 1925)
  • Thought Collective - (from German Denkkollektiv, and much consternation over the choice of collective vs community and their difference in meaning, especially at that time in history, i.e., Communism) 

Fleck describes or makes the exception for certain people who have a strong personal thought style, within themselves, he participates in several thought collectives, a "marginal man"

Fleck mentions the words collective imagination and thought collective but never the word Noosphere. ~p83

"Thought style is the readiness for directed perception." (p143 and elsewhere)

Science itself is a specialized thought style: "Good work done according to style, instantly awakens a corresponding mood of solidarity in the reader." (p145)

-image source: George Romane 1892 embryo drawings attr to Ernst Haeckel

Notes On the Thought Collective
"The conceptual creations of science, like other works of the mind, become acccepted as fact through a complex process of social consolidation." (Trenn, preface, p xiii)
"Without social conditioning no cognition is even possible." (p43)
"Knowledge exists in the collective, and it is always being revised." (p95)
In other words: Knowledge is a social creation. 

Thinking is a social activity. It does not exist apart from the thought collective that guides it. The way a thought collective thinks is called a thought style, and these are its features:

  • related to problems of interest to a thought collective
  • evolved by what the thought collective considers evident
  • tested by methods which the thought collective applies as a means of cognition (p99)


"Thought style is the readiness for directed perception." (p143 and elsewhere)

Science itself is a specialized thought style: "Good work done according to style, instantly awakens a corresponding mood of solidarity in the reader." (p145)

Thought collectives are referred to as a "harmony of illusions" (ch2 sec3) which sound a lot like filter bubbles or echo chambers.

Post Script - The Duck Rabbit Illusion

When looking at the Duck/Rabbit, we see the duck or the rabbit, but not the lines on the page ... the lines are not the facts that make the duck or the rabbit. (Kuhn, Foreword)

Error, Objectivity, and Collective Psychology as Professional Habit

Christ and the Woman Taken in Adultery, Hans Van Meegeren forging Johannes Vermeer, 1942
Greta Garbo, circa 1942
Let's start with these pictures above, and a quick story about the greatest forgery in history. One picture is Greta Garbo, one of the most well-known stars of classic cinema, circa 1930's. You could also refer to her as one of the most publicized women in the world at that time. Also, look at her eye makeup.

The other picture is a forgery of a Vermeer painting. The painting never existed, so it's not just a fake copy; it's totally made-up. The guy who made it up was Hans van Meegeren. He fooled the entire art world with this painting. Everybody, experts, everybody.

I'm an art history major, I recognize that. But you don't have to be; look at that painting -- look at Jesus. Look at those eyes. Chiaroscuro like a mf. And now look at Greta Garbo. Look at her eyes.

You don't have to be an expert to see this. At the dawn of celebrity culture, she was recognized by the world over, and so was her makeup. That was how people looked at that time. It was all around you. You didn't think about it because you were in it, immersed, consumed. Van Meegeren was immersed in it, and so were the art historians and critics who validated his painting as a lost masterpiece of Vermeer.

Why is it so easy for you and I to see this as a total sham? Because we don't live in 1930. We don't live in a world where Greta Garbo is really popular, and where everyone's eye makeup looks like  that. We therefore notice the uncanny similarity.

Today, we know this painting is a forgery. It took a long time, first to figure it out, then to finally admit it. But now it's pretty damn obvious. And the greatest forgery in history should leave you wondering how this is even possible, that so many people could be so blind... . I can't say it better than this guy:
“There is one time-related art historical principle that VanMeegeren could not account for or combat – namely, the fact that works of art often bear the stamp, the characteristics of their own era. [Because of these tendencies for contemporary features to creep into forgeries] the style of VanMeegeren’s paintings is like that of Vermeer only superficially. The important resemblances to such Symbolist artists as Toorop are much more important. Characteristics that mark an era may be those that are most universally appreciated at that time. They seem also to be the qualities that become “dated” most quickly. The generation for which these qualities are in fashion tends to be blind to them, but to the next generation they may become painfully evident. This is certainly true of the VanMeegerens. What was lauded in the 1930’s looks superficial and thin in the 1980’s. No doubt we are as blind to the telltale appearance of our own taste and fashions in contemporary forgeries.” (p2)
-1. Rudolph Arnheim, “On Duplication”, pp232-245
-2. Hope B. Werness, “Han VanMeegeren fecit” pp1-57
in The Forger’s Art: Forgery and the Philosophy of Art
Denis Dutton, ed.
Berkeley, 1983

***

Consider this phenomena -- it is possible, and perhaps common or even expected, that we are blind to things that are actually all around us. Such that the more prevalent something is, the more blind we would be to it. This is true in art, but also in science. And this is where we come back to Ludwig Fleck, as he explores the process by which knowledge is created.

Comparing visual descriptions of bacteria cultures from different scientists, author Ludwig Fleck outlines the development of the idea of Streptococci, and of epidemiology in general:

1. The material offering itself by accident (hmmm, what's this?).
2. The psychological mood determining the direction of the investigation (well that is some crazy sh**!).
3. The associations motivated by collective psychology, that is, professional habits (Tim from accounting says this sounds like some crazy sh**).
4. The irreproducible "initial" observation, which cannot be clearly seen in retrospect (what the heck, why can't I do that again?).
5. The slow and laboring revelation and awareness of "what one actually sees" or the gaining of experience (ahhh, now I see...).
6. That what has been revealed and concisely summarized in a scientific statement is an artificial structure, related but only genetically so, both to the original intention and to the substance of the "first" observation need not even belong to the same class as that of the facts it led toward (p89)

In other words, what you discover isn't a resolution to your initial anomalous observation, but in the process, you discover something useful nonetheless.

***

Again, using comparative descriptions of an organism in a petri dish by different scientists, Fleck enumerates the errors in the description:

1. Assumptions are already incorporated within the choice and limitation of the object of investigation.
2. It is altogether pointless to speak of all the characteristics of a structure. ... and it depends on the habits of thought of the given scientific discipline.

He concludes that observation without assumption is impossible.

But he does focus on two types observation apparently worth investigating:
1. The vague initial visual perception.
2. The developed direct visual perception of a form (which requires being experienced in the relevant field of thought, yet at the same time we lose the ability to see something that contradicts the form). (p91-92)

So there is something about the curse of wisdom that inhibits us from seeing things that don't fit into our schema, even if and especially if they are new things, new observations that might even contradict our theory.

***

Before we leave this, I have to relate it to a moment in Jared Diamond's 1997 book Guns, Germs, and Steel. It's a book but also a film by PBS. The book talks about seemingly small facts, such as the difference in protein per gram for rice vs wheat, or the difference in the predominance of a land mass to be east-west vs north-south, or the distribution of medium-sized domesticable animals throughout the regions of the world. These things make the Fertile Crescent, and then Western Europe, and the Americas, to be the top of the global food chain. It's not because they're better or smarter; it's because of initial conditions that snowball over time to put one place on a wildly different trajectory compared to others.

Kind of unrelated to this thesis, there is a moment in the film where the indigenous people of the New World see Christopher Columbus's ships approaching on the horizon. Only they don't actually see them. They have never seen a ship, not like this, and so they actually can't see it. A shaman among them is the only one who can see it, because that's what shamans do (and that's what artists do), they see things that barely even exist yet, and prepare their people. The shaman tells the people what it is, and all of the sudden they can see it.

This moment is similar to the one Fleck describes above, the process of acquiring knowledge, the genesis and development of a fact.

And let's end with a quote that's hard to resist in this context:
"In science, just as in art and in life, only that which is true to culture is true to nature." (p35)

Notes:
Genesis and Development of a Scientific Fact.
Ludwig Fleck, 1935 (Switzerland).
Edited by Thaddeus J. Trenn and Robert K. Merton
Translated by Fred Bradley and Thaddeus J. Trenn
Foreword by Thomas S. Kuhn
Published by University of Chicago, 1979

On Hindsight and Blindness
Network Address, 2012
https://networkaddress.blogspot.com/2012/12/on-hindsight-and-blindness.html

Tuesday, March 31, 2020

On the Plural of Modesty and Concealing Identity


Scientist-Sociologist Ludwig Fleck describes the formation of ideas, as they bubble from the collective:
"Although the uniqueness and novelty of the working material tend to associate it inseparably with the author ... the researcher almost always wants to hide his identity. This is recognizable, for instance, in the characteristic "we" instead of "I," the specific plural of modesty." (p119)

And further, on Authorship:
"The true creator of a new idea is not the individual but the thought collective." (p121)
Image source: Burning Man in Black Rock City Nevada
Image source: Murmurating starlings

Notes:
Genesis and Development of a Scientific Fact.
Ludwig Fleck, 1935 (Switzerland).
Edited by Thaddeus J. Trenn and Robert K. Merton
Translated by Fred Bradley and Thaddeus J. Trenn
Foreword by Thomas S. Kuhn
Published by University of Chicago, 1979

Adaptive Metamemetics, Infectious Disease Networks, and Ludwig Fleck's Thought Collectives



"The more developed and detailed a branch of knowledge becomes, the smaller are the differences in opnion." (Fleck, p83)
Ludwig Fleck observed this feature of network phenomena 80 years ago. He made many similar observations and even outlined a basic network theory, although he certainly called it nothing of the sort.

Network theory did exist before the internet, and as far back as Fleck, in fields such as electronics and biology (although it was likely called graph theory at the time). But it was the linking of webpages and eventually the linking of people that made it so ubiquitous a phenomena in our world of today.

A book called Linked comes out in 2002, right at the same time as Friendster. By that summer, everyone knew the difference between "links" and "nodes" (although Six Degrees of Kevin Bacon circa late 1990's already gave people a very simple and accessible understanding of the idea.)

By the year 2016, the world would come to grips with the more nuanced (and insidious) features of the social network and digitally-mediated socialization in general, i.e., polarization, filter bubbles, echo chambers, etc.

Fleck explored the formation of a scientific fact. He studied the development of the idea of Syphilis, and found that over time, as the facts became clear and the idea crystallized, divergent views became less and less, concentrating on a unified theory.

He describes in great detail the way an idea developed from a vague ambiguity to a crystal clear and consensual episteme. For one, he turns to the use of "slogans", referring to the terms used in science such as "Deep Learning", or "Microbiome", and says that they have magical power:
"Whenever such a term [a slogan] is found in a scientific text, it is not examined logically, but immediately makes either enemies or friends." (p43)
Enemies and friends are polar opposites. So one of the ways in which the theory finds its unification, is by using a means to quickly send scientific texts into one of two directions, or into one of two piles, thereby organizing all the facts. Fleck's slogans are like codes embedded into a text to quickly determine which pile it should be thrown into. Eventually, one of those piles will be the winner.

You may recognize Fleck's "slogans" in their contemporary versions, such as metadata hashtags and coded dogwhistles. These keywords and codewords signal to people which side the idea* is on, and are used as a shorthand to identify text as immediately good or bad, but nowhere in between. It should be noted here that Fleck didn't give humans free will in his networks; they do not "examine logically", but instead follow the algorithm embedded in the network. 

*I would love to call the author/idea a meme, but the word has lost its 1970's meaning in light of 21st century memetic engineering affronts, especially by coordinated inauthentic entities.

By this initial identification, the process of polarization is amplified and reinforced, and we end up with the echo chambers and filter bubbles that define socialization and the propagation of information in our contemporary society.

Later, Fleck goes way deeper into the dynamics of information propagation, describing in detail the way thoughts move throughout the scientific body, the noosphere of science, the "thought collective" as he called it.

Image source: Lund University Sweden, Faculty of Engineering, Course in Network Dynamics. 

Network Dynamics
"New junctions [of trains of thought] are produced time and again and the old ones displace one another. This network in continuous fluctuation is called reality or truth." (p79) 
"It is as if with the increase of the number of junction points, free space were reduced. It is as if more resistance were generated, and the free unfolding of ideas were restricted." (p83-84)
Fleck describes the facts about Syphilis as they move throughout the network. He calls this network the thought collective, and describes its purpose as a means of constraining, inhibiting and determining the way of thinking.

But I have to argue, do we say that the blood vessels constrain or inhibit the flow of blood? Differing from Fleck, I would say the thought collective is the network. It is the exchange of ideas. It doesn't inhibit, it facilitates. (~p159)

What inhibits is the spatial boundaries, which can also be thought of as the number of dimensions in the network. The facts (about Syphilis for example) are points within a space which we could call "Syphilis", but which may be called more generally the noosphere, to choose a term. Thoughts evolve and replicate their positions as they advance towards the truth (about the disease), all the while reconfiguring the network in noospheric space (Syphilis space).

The restrictions are set by the society's ability to handle the truth. As the truth becomes ever-faceted, and more complex, so does the network. The network does have limitations; so does our circulatory system in delivering blood to cells (a network bound by the three dimensions of the body), the highway system for delivering things and people (two dimensions). So the thought collective is bound in its ability to deliver facts to a society, and this by n dimensions, although I can't tell you what n is. Maybe it's the number of people, maybe it's the number of epistemological units. Maybe it is simply the amount of different ideas about the same thing that a homogenous group of people can maintain at once.

At any given time, a network can only process so many facts. And yet truth is a moving target.

The only way to proceed is to force another dimension, another direction in thought. The paradigm shifts, catalyzes, and the final crystallization of the theory is formed. All of its dimensions are then flattened, and become a single point in higher dimensional space.

I cannot read Fleck's "unfolding of ideas" without seeing the unfolding of network dimensions in a fractal space; it wants to unfold and evolve, but restrictions become increasingly rigid, the rules develop sub-rules and ad infinitum, until they become airtight, and cancel any new idea that might come along.

In the same way that fractalization is a way to cram more stuff into the limits of dimensions available, the ultimate endpoint is the adding of an extra dimension entirely, or rather the collapsing of the previous dimensions, a dimension-reduction that allows more information into the same amount of space.

And what does this look like: Note the line drawings below; they are one dimensional lines, but drawn in a way that could eventually appear to fill the entire two-dimensional space to the point they might appear as a single two-dimensional object. But it only appears that way, the line instead develops more crinkles, rules and sub-rules and sub-sub rules.

1-D to 2-D

1-D to 2-D
2-D to 3-D

Still they would appear to take on the identity of a solid two-dimensional object. Your blood vessels do this in order to try and get oxygen to as many parts of your body as efficiently as possible, to fill their entire three-dimensional vessel with the least amount of space necessary. This is the same for tree branches and highways and basically anything else that carries things or communicates ideas.

Esoteric vs Exoteric
Marching on, now that we have seen how Fleck's network behaves, we can get into the details. This is the part that begins to push the edge of what we know even today about networks.

According to Fleck, esoteric and exoteric are the two types of thought collective networks, one made of experts (eso-) and one of laymen (exo-). Scientific fact permeates from the eso- to the exo- and then reverses as feedback, so the process of social consolidation creates the facts and the knowledge. The most advanced states leave no room for differences of opinion.

But how do we explain anti-vax phenomena? The concepts of disease, infection, immunity, etc, have already been fully-formed as bodies of scientific knowledge. Yet, as they traverse the larger exoteric networks of general society, they seem to come undone.

Perhaps what we are seeing is a network that is always trying to grow, and once it becomes too tight in its thought space, it needs to split in order to keep growing? Not the scientific theories of vaccines or disease, but the greater philosophical theories that allow science to be realized by the society as a whole.

Is anti-vaccination a feature or a bug of the network? And how would we know? It is certainly a threat to public health, just as syphilis once was; The global health body has declared it as such. Someone might easily say that it's a social problem, not a science problem. But if the purpose of vaccines are to get rid of infection, then they're not working regardless.

Let's take a quick look at a description about infowar and the anti-vax phenomenon:
"The [socialbot] campaign used sophisticated Twitter bots to amplify highly polarizing pro-vaccine and anti-vaccine messages, containing the hashtag #VaccinateUS..."
-"Weaponized Health Communication: Twitter Bots and Russian Trolls Amplify the Vaccine Debate". Broniatowski DA, Jamison AM, Qi S, AlKulaib L, Chen T, Benton A, Quinn SC, Dredze M (October 2018). American Journal of Public Health. 108 (10): 1378–84. doi:10.2105/AJPH.2018.304567. 
Granted this is different than the pursuit of science; these particular socialbots are pursuing the opposite in fact. But this description echoes Fleck. Slogans (hashtags) categorize the messages so they can be organized (polarized) by the exoteric social network.

Socialbots, intelligentities, spread their information throughout the network not to inform but to take information away, I suppose, as to redistribute the network in Vaccine space, artificially forcing new dimensions into the debate that didn't get there from scientists, but anarchists (not sure what to call a malicious socialbot). On the receiving end, the misinformed hold a less-efficient Vaccine space in their mind. Fleck's Syphilis, on the other hand, is an esoteric network, where the senders and receivers are both scientists.

Perhaps it is the exoteric network of ordinary people, not the esoteric network of scientists, that is more susceptible to corruption in general. Speaking of corruption...

On the Expansion and Corruption of a Fact

The Sidereal Origin of Syphilis and the Development of Syphilogical Thought
-citing an Iwan Bloch in his 1901 Der Urspring der Syphilis (The Origin of Syphilis)
"Most authors assume that the conjunction of Saturn and Jupiter under the sign of Scorpio and the house of Mars on 25.XI.1484 was the cause of the carnal scourge. ... The sign of Scorpio which rules the genitals, explains why the genitals were the first place to be attacked by the new disease." (p2)
This discussion on the origins of syphilis is a reminder that even in the esoteric network of specialized scientists, if you go back far enough, it could seem like a misinformation campaign. But Fleck describes this for us: We move away from "everyday experience ... to scientific specialization" (p82). This is all a part of the process, even astrological explanations had their rightful position in the configuration of early Syphilis space.

But calling back to anti-vaccination, we see movement from specialization back into the everyday, and the network must struggle to fit its new topography. The harmony of illusions can no longer be sustained.

***

The anti-vax story is another step in the evolution of disease control, and Fleck's ideas provide a great substrate for understanding this.

In the case of anti-vaccination, the disease has evolved a new method for infecting people -- namely the use of socialbots, e.g., socially malignant intelligentities, to infect the population's belief system. Which is another way of saying it is attacking the exoteric network itself, without which there is no esoteric network.*

*Granted, the anti-vaccination belief system began alongside vaccines themselves, thus long before the internet.

Viruses want to reproduce. Our immune systems try to stop them, but some figure out a way around that. We discover vaccines, and that works for a while. But then the virus figures out another way; it stops the vaccines from working through the use of misinformation. It attacks the esoteric network of public information and understanding of infectious disease, for example, or of science in general.

If it is not obvious, this is a tangent from Dawkins' memetics, where he looks at evolution from the point of view of the gene -- the selfish gene that wants to reproduce. In this case, it's the selfish virus, using socialbots to increase its chances of success. It is attacking the network itself, or from its point of view, reconfiguring the network to optimize its own existence.

Is it a natural process? Are mutations natural? Is disease natural? Does it sound like I'm permissive of socially malignant intelligentities (or a good contemporary term, "coordinated inauthentic behavior")? As long as acknowledgement does not equal permission. 

But I would like to discover the error correcting codes hidden within Fleck's thought collective, that we might be able to withstand, or rather adapt to, our ever-evolving noospheric maelstrom.

Notes
Genesis and Development of a Scientific Fact.
Ludwig Fleck, 1935 (Switzerland).
Edited by Thaddeus J. Trenn and Robert K. Merton
Translated by Fred Bradley and Thaddeus J. Trenn
Foreword by Thomas S. Kuhn
Published by University of Chicago, 1979

Post Script
Great book by Geoffrey West, also check out the Santa Fe Institute:
Scale: The Universal Laws of Life and Death in Organisms, Cities and Companies. Geoffrey West, 2017.
https://www.penguinrandomhouse.com/books/314049/scale-by-geoffrey-west/

Where it all starts:
Linked: The New Science of Networks. Albert-László Barabási, 2002.
http://barabasi.com/book/linked

Twitter bots for good: Study reveals how information spreads on social media
Sep 2017, phys.org
https://phys.org/news/2017-09-twitter-bots-good-reveals-social.html

Fleck describes the "marginal man" as cruscial for the exchange of ideas between different thought communities. This sounds to me like descriptions of fringe agents in network theory (the opposite of the hubs of the network), who are almost wholly responsible for intra-cluster transmission of novel ideas; see "The Strength of Weak Ties" by Mark Granovetter, 1973; he uses the word "marginal" and "liason" in similar ways to Fleck.
American Journal of Sociology. 78 (6): 1360–1380. doi:10.1086/225469.

On Free Will, Decision Making and Sovereign Awareness:
https://networkaddress.blogspot.com/2019/09/on-free-will-decision-making-and.html

On Memes and Misonformation:
Securing the Noosphere
https://networkaddress.blogspot.com/2017/10/securing-noosphere.html

Bose-Einstein Condensate, Fitnees Models, Scale-Free Networks, Preferential Attachment, Zipf's Law, Benford's Law, Stigler's Law of Eponymy:
Laws Metaphysical
https://networkaddress.blogspot.com/2013/02/laws-meta-physical.html

A Bit On Networks
https://networkaddress.blogspot.com/2012/11/a-bit-on-networks.html

First mention of an internet meme; in this case Godwin refers to the his eponymous Law of Nazi Analogies as a counter-meme against the "comparing people to Nazis" meme found too often on usernet forums:

Meme, Counter-meme, Mike Godwin for WIRED, Oct 01, 1994.
https://www.wired.com/1994/10/godwin-if-2/

And to take the final paragraph, because it hasn't cooled down a bit since /94:
"While the world of the Net is filled with diverse critical thinkers who are ready to challenge self-indulgent or self-aggrandizing memes, we can't rely on net.culture's diversity and inertia to answer every bad meme. The Nazi-comparison meme has a peculiar resilience, in part because of its sheer inflammatory power ("You're calling me a Nazi? You're the Nazi in this discussion!") The best way to fight such memes is to craft counter-memes designed to put them in perspective. The time may have come for us to commit ourselves to memetic engineering - crafting good memes to drive out the bad ones.

Otherwise, plus ça change, plus c'est la meme chose."
[The more it changes the more it's the same]