Showing posts with label social. Show all posts
Showing posts with label social. Show all posts

Monday, October 7, 2024

The Friend Network


Targeting friends to induce social contagion can benefit the world, says new research
May 2024, phys.org

The study evaluated a strategy that exploits the so-called "friendship paradox" of human social networks. That theory suggests that on average, your friends have more friends than you do. As the theory goes, the individuals nominated as friends potentially wield more social influence than those who identify them.

For the study, the researchers utilized the friendship paradox in the delivery of a proven 22-month education package promoting maternal, child, and neonatal health in 176 isolated villages in Honduras.

The researchers found that delivering the intervention to a smaller fraction of households in each village via the friendship targeting strategy led to the same level of behavioral adoption as would have been achieved by treating all the households.

People were either selected randomly within each village to receive the intervention or they were randomly chosen to nominate their friends, who were subsequently picked at random. 

"We found that targeting people's friends for an intervention induced significant social contagion, creating cascades of beneficial health practices to people who didn't receive the intervention." 

For many outcomes, using the friendship-nomination targeting method to reach 20% of households in a village affected outcomes the same as administering the intervention to every household.

Yes, Facebook knows this very well.

via Yale and Temple University: Edoardo M. Airoldi et al, Induction of social contagion for diverse outcomes in structured experiments in isolated villages, Science (2024). DOI: 10.1126/science.adi5147



Study shows relatively low number of superspreaders responsible for large portion of misinformation on Twitter
May 2024, phys.org

10 months of data; 2,397,388 tweets; 448,103 users; parsed by low-credibility information status.

A third of the low-credibility tweets had been posted by people using just 10 accounts, and just 1,000 accounts were responsible for posting approximately 70% of such tweets.

via Indiana University: Matthew R. DeVerna et al, Identifying and characterizing superspreaders of low-credibility content on Twitter, PLOS ONE (2024). DOI: 10.1371/journal.pone.0302201

Wednesday, January 17, 2024

Blaming the Algorithm


Are search engines bursting the filter bubble? Study finds political ideology plays bigger role than algorithms
May 2023, phys.org

Political ideology and user choice - not algorithmic curation - are the biggest drivers of engagement with partisan and unreliable news provided by Google Search, according to a study coauthored by Rutgers faculty published in the journal Nature.

The study addressed a long-standing concern that digital algorithms learn from user preferences and surface information that largely agrees with users' attitudes and biases. However, search results shown to Democrats differ little in ideology from those shown to Republicans, the researchers found. The ideological differences emerge when people decide which search results to click, or which websites to visit on their own.

Something I've learned only recently with the critical-hype of generative machine learning -- when you say "AI is going to take over the world" you do nothing but make everyone else think AI is actually capable of of taking over the world. It can't make a picture of a ribbon of measuring tape where all the numbers show up in order; it can't do fingers, and it can't put things in people's mouths. It is not taking over the world. Not yet at least.

Same thing here - to think that "digital algorithms learn from user preferences and surface information that largely agrees with users' attitudes and biases" means that the overbloated supersurveillance machine that is the too big to fail digital ad economy can actually "learn from user preferences". All the algorithms know is how to make money (because that's what they're programmed to do). Everything else is a fluke.

via Rutgers: Ronald E. Robertson, Users choose to engage with more partisan news than they are exposed to on Google Search, Nature (2023). DOI: 10.1038/s41586-023-06078-5.



Tuesday, June 22, 2021

Say What

Researchers offer insights on how diet ultimately reshapes language
Jan 2021, phys.org
Everett spent several years studying how environmental factors such as ambient aridity—extreme dryness—shift speech patterns by reducing vowel usage, which requires more effort to pronounce.
...
Labiodental sounds such as "f" and "v"—sounds common today but rarely existed until soft diets became pervasive
...
In studying thousands of languages, the researchers established two linguistic camps—hunter-gatherers, whose diets have changed little and whose mouths get a lot more wear, and non-hunter-gatherers. 

via University of Miami: Caleb Everett et al, Speech adapts to differences in dentition within and across populations, Scientific Reports (2021). DOI: 10.1038/s41598-020-80190-8
Image credit: Mouthbreather, Habib M’henni 

Shrinking massive neural networks used to model language
Dec 2020, phys.org
Chen and colleagues sought to pinpoint a smaller model concealed within BERT [a deep language model]. They experimented by iteratively pruning parameters from the full BERT network, then comparing the new subnetwork's performance to that of the original BERT model. They ran this comparison for a range of NLP [natural language processing] tasks, from answering questions to filling the blank word in a sentence.

The researchers found successful subnetworks that were 40 to 90 percent slimmer than the initial BERT model, depending on the task.

via Massachusetts Institute of Technology: Tianlong Chen et al. The Lottery Ticket Hypothesis for Pre-trained BERT Networks. arXiv:2007.12223 [cs.LG] arxiv.org/abs/2007.12223
AI can predict Twitter users likely to spread disinformation before they do it
Dec 2020, phys.org
Results from the study found that the Twitter users who shared stories from unreliable sources are more likely to tweet about either politics or religion and use impolite language. They often posted tweets with words such as 'liberal," 'government," 'media," and their tweets often related to politics in the Middle East and Islam, with their tweets often mentioning "Islam' or "Israel."

In contrast, the study found that Twitter users who shared stories from reliable news sources often tweeted about their personal life, such as their emotions and interactions with friends. This group of users often posted tweets with words such as
"mood." "wanna," "gonna," "I'll," "excited," and "birthday."

via Uiversity of Sheffield: Identifying Twitter users who repost unreliable news sources with linguistic information, Yida Mu, Nikolaos Aletras, PeerJ, doi.org/10.7717/peerj-cs.325
After reading this, it's kind of ironic to think that social media is used to target people who have no social life. Then again, robots don't have much of a social life either... .

The linguistic device that creates resonance between people and ideas
Jan 2021, phys.org
In literature, writers often use the word "you" generically to make an idea seem more universal, even though it might not be.
...
They found that highlighted passages [selected by electronic book readers] were 8.5 times more likely to contain generic "you" than passages that were not highlighted, leading them to identify generic-you as a linguistic device that enhances resonance.

"This study is a really nice example of how sensitive people are to even a subtle variation in perspective and language," Gelman said. "I'm sure people who are reading these novels were not thinking about the linguistic device the authors were using, and the authors themselves may not have been aware, but this study shows this linguistic device has a measurable effect, and that it's part of the fabric of language and thought that people are sensitive to."

via University of Michigan: Ariana Orvell et al. "You" speaks to me: Effects of generic-you in creating resonance between people and ideas, Proceedings of the National Academy of Sciences (2020). DOI: 10.1073/pnas.2010939117
Linguists predict unknown words using language comparison
May 2021, phys.org

They found missing pieces in their dataset, but came up with a predictive algorithm to guess what they were. To test their predictions, they sought out native speakers and asked them about the missing words in the data. Turns out they got a 76% hit rate. (In this case, the dataset is 8 Western Kho-Bwa linguistic varieties spoken in India about which not much scholarship is documented.) 

via the Max Planck Society: Timotheus A. Bodt et al, Reflex prediction, Diachronica (2021). DOI: 10.1075/dia.20009.bod

Thursday, April 11, 2013

Value In-Transigence: Value In Transit


Now you see it; Now you don't



Ring of Bitcoins: Why Your Digital Wallet Belongs On Your Finger
Robert McMillan, Wired, 03.18.13

"physical Bitcoins — metal coins engraved with hidden, tamper-protected private keys that could be exchanged much like money."
-people trade the password used to get the money, not the money itself
"You see, Shrem — like many other Bitcoin traders — doesn’t trust digital copies of this most digital of currencies. “Even if all of your assets are in Bitcoins, you have to diversify them,” he says. “Twenty percent you should keep on your computer. The rest should be kept in cold storage.”

"Cold storage can mean an encrypted USB drive, a computer that is not connected to the internet, a piece of paper, or some other physical medium. Shrem puts his on a ring, but other Bitcoiners are using paper — or even physical coins."

"You can write your own key on piece of paper. Or engrave it on a ring. But you might lose your piece paper. Someone might take your ring. There’s always a security hole. The trick is to make it as small as possible."

---money is turned into information, literally, because the only actual value of the coin is not in its material worth, but in the password that is engraved into it. Just wait until we start using living organisms to hold encrypted data (remember the recent report on using DNA to store data?).


Musicians accused of 'buying virtual fans' on YouTube
Newsbeat reporters Chi Chi Izundu and Declan Harvey, BBC
18 March 2013

Facebook told Newsbeat that gaining "likes" from people who aren't interested in that page is "no good to anyone".

---but I wonder, can we distinctly articulate the difference between a like-seeker paying for likes versus the old-school style of subversive advertising, aggresive advertising, demographic targeting, (aka psychological manipulation)

In a world where attention itself has been shaken and shattered, it's only right that the old-school should have to now pay us for it.


Friday, October 5, 2012

Network Thresholds

As Facebook breaches 1billion, we may raise a conjecture. When users level off, what is the next number to follow as we stab in the dark at the value of a social utility? Connections, of course.

I would like to predict, for imaginary purposes only, the (perhaps serruptitious) use of socialbots to increase connections between users. Network Densification Algorithms, if you will.

socialbots on network interaction: before
source: http://www.webecologyproject.org/
socialbots on network interaction: after
source: http://www.webecologyproject.org/

LINKS:
I'm Not a Real Friend, But I Play One on the Internet
Tim Hwang, HOPE#9, July 2012
http://www.youtube.com/watch?v=ZfQt6FWDi6c
PacSocial: Field Test Report
Max Nanis, Ian Pearce, Tim Hwang
November 15, 2011
http://www.pacsocial.com/files/pacsocial_field_test_report_2011-11-15.pdf
Socialbots
http://networkaddress.blogspot.com/2012/09/socialbots.html
Web Ecology Project
 http://www.webecologyproject.org/
Facebook crosses billion threshold, on quest for growth
Liana B. Baker and Gerry Shih
NEW YORK/SAN FRANCISCO | Thu Oct 4, 2012
http://www.reuters.com/article/2012/10/04/us-facebook-idUSBRE8930N320121004


Friday, September 14, 2012

SocialBots


video still, Tim Hwang, 2012
I'm Not a Real Friend, But I Play One on the Internet
Tim Hwang, HOPE#9, July 2012

here I am simply reposting, as the author has done a great job of summarizing the talk (and with some added criticisms/further reading)

The Center for Internet and Society, Stanford Law School
Robotics and the Law: Chronicling robotics programming at Stanford Law School
EXPERIMENTS WITH SOCIALBOTS
JULY 22, 2012 • BY WENDY M. GROSSMAN

At the east coast hacker conference HOPE 9 the weekend of July 13-15, 2012, Pacific Social Architecting Corporation’s Tim Hwang reported on experiments the company has been conducting with socialbots. That is, bot accounts deployed on social networks like Twitter and Facebooks for the purpose of studying how they can be used to influence and alter the behavior and social landscapes of other users. Their November 2011 paper (PDF) gives some of the background.

The highlights:

- Early in 2011, Hwang conducted a competition to study socialbots. Teams scored points by getting their bot-controlled Twitter accounts (and any number of supporting bots) to make connections with and elicit social behavior from an unsuspecting cluster of 500 online users. Teams got +1 point for mutual follows; +3 points for social responses; and -15 if the account was detected and killed by Twitter. The New Zealand team won with bland, encouraging statements; no AI was involved but the bot’s responses were encouraging enough for people to talk to it. A second entrant used Amazon’s Mechanical Turk; another user could ask it a direct question and it would forward it to the MT humans and return the answer. A third effort redirected tweets randomly between unconnected groups of users talking about the same topics.

- A bot can get good, human responses to “Are you a bot” by asking that question of human users and reusing the responses.

- In the interests of making bots more credible (as inhabited by humans) it helped for them to take enough hours off to seem to go to sleep like humans.

- Many bot personalities tend to fall apart in one-to-one communication, so they wouldn’t fare well in traditional AI/Turing test conditions – but online norms help them seem more credible.

- Governments are beginning to get into this. The researchers found bots active promoting both sides of the most recent Mexican election. Newt Gingrich claimed the number of Twitter followers he had showed that he had a grass roots following on the Internet; however, an aide who had quit disclosed that most of his followers were fakes, boosted by blank accounts created by a company hired for the purpose. Experienced users are pretty quick to spot fake accounts; will we need crowd-based systems to protect less sophisticated users (like collaborative spam-reporting systems)? But this is only true of the rather crude bots we have so far. What about more sophisticated ones? Hwang believes the bigger problem will come when governments adopt the much more difficult-to-spot strategy of using bots to “shape the social universe around them” rather than to censor.

Hwang noted the ethical quandary raised by people beginning to flirt with the bot: how long should the bot go on? Should it shut down? What if the human feels rejected? I think the ethical quandary ought to have started much earlier; although the experiment was framed in terms of experimenting with bots in reality the teams were experimenting on real people, even if it was only for two weeks and on Twitter.

Hwang is in the right place when he asks “Does it presage a world in which people design systems to influence networks this way?” It’s a good question, as is the question of how to defend against this kind of thing. But it seems to me typical of the constant reinvention of the computer industry that Hwang had not read – or heard of – Andrew Leonard’s 1997 book Bots: The Origin of New Species, which reports on the prior art in this field, experiments with software bots interacting with people through the late 1990s (I need to reread it myself). So perhaps one of the first Robots, Freedom, and Privacy dangers is the failure to study past experiments in the interests of avoiding the obvious ethical issues that have already been uncovered.
http://blogs.law.stanford.edu/robotics/2012/07/22/experiments-with-socialbots/

PacSocial: Field Test Report
Max Nanis, Ian Pearce, Tim Hwang
November 15, 2011
http://www.pacsocial.com/files/pacsocial_field_test_report_2011-11-15.pdf


Bots: The Origin of a New Species
Andrew Leonard 1998


New Algorithm Can Spot the Bots in Your Twitter Feed
Lee Simmons, Wired, 10.17.13

Computer scientists develop tool for uncovering bot-controlled Twitter accounts
2014, phys.org
http://phys.org/news/2014-05-scientists-tool-uncovering-bot-controlled-twitter.html

"Part of the motivation of our research is that we don't really know how bad the problem is in quantitative terms," said Fil Menczer, the informatics and computer science professor who directs IU's Center for Complex Networks and Systems Research, where the new work is being conducted as part of the information diffusion research project called Truthy. "Are there thousands of social bots? Millions? We know there are lots of bots out there, and many are totally benign. But we also found examples of nasty bots used to mislead, exploit and manipulate discourse with rumors, spam, malware, misinformation, political astroturf and slander."


Friday, May 25, 2012

Status Consumerism vs. Goods Consumerism


The link between material assets on the one hand, and status and power on the other, is not self-evident or given by the nature of things. The links are socially created and what we need to think out is what these links can become under the new dispensation. Material goods do still lead to power and status, but they are not the only path towards it. The allocation of position depends on the social system and not the economy.

Ernest Gellner on Self-Image
Plough, Sword and Book
U. of Chicago Press
1988