Showing posts with label social engineering. Show all posts
Showing posts with label social engineering. Show all posts

Friday, December 12, 2025

Anti Gravitational Belief Space


This is a picture of Belief Space, as measured by the study below. 

LLMs delve into online debates to create a detailed map of human beliefs
Jun 2025, phys.org

They used BERT on Debate.org and got the map seen above.

They found that "relative dissonance" significantly influences people's decision-making. When online users encounter new information or beliefs, they tend to choose or accept those that cause them less "discomfort" or are most aligned with their existing beliefs.

"More importantly, we show that people's belief choices are shaped not just by how close a belief is to their own, but by how much closer the belief is compared to its competing belief. When two opposing beliefs on a certain issue are equally distant, people are just as likely to choose either one. However, when one belief is clearly closer than the other, people are far more likely to choose it."

"In other words, people are not only avoiding disagreement, but actively minimizing the difference in disagreement between available options."

They would also like to connect their observations with the results of another project carried out at Indiana University, called BRAIN (Belief Resonance and AI Narratives).

via Indiana University: Byunghwee Lee et al, A semantic embedding space based on large language models for modelling human beliefs, Nature Human Behaviour (2025). DOI: 10.1038/s41562-025-02228-z


Perseus: A tool for tracking the coordination of pump-and-dump crypto coin schemes
Mar 2025, phys.org

Researchers suggest that there are fewer than 500 major players, who they describe as masterminds, working to game the system for profit. These masterminds, the researchers contend, have developed what have come to be known as pump-and-dump schemes, in which they hype a coin to get people to buy and then sell their own coins when they believe the buying has reached a saturation point, walking away with a substantial profit. (They use Telegram as their platform, and "accomplices" as their hypemen.) They found 438 masterminds, who are together responsible for about $3.2 trillion in artificial crypto coin trading.

But the way they say the last part is so cold:

In reading some of the messages sent between users on Telegram, the researchers noted that the ease with which the masterminds were able to carry out their schemes should be of concern to those attempting to make money off crypto coin investing. They also suggest that at some point, some form of regulation is going to be needed to keep the system running, because eventually, those being scammed will catch on and the whole system will collapse.

via University College London: Honglin Fu et al, Perseus: Tracing the Masterminds Behind Cryptocurrency Pump-and-Dump Schemes, arXiv (2025). DOI: 10.48550/arxiv.2503.01686


Overconfident conspiracy theorists: Many unaware their beliefs are on the fringe
Jun 2025, phys.org

Man that sounds harsh

"This group of people are really miscalibrated from reality"

via Cornell University: Gordon Pennycook et al, Overconfidently Conspiratorial: Conspiracy Believers are Dispositionally Overconfident and Massively Overestimate How Much Others Agree With Them, Personality and Social Psychology Bulletin (2025). DOI: 10.1177/01461672251338358


Octopus maps encourage conspiratorial thinking, research shows
Jun 2025, phys.org

"It's this genre of propaganda map where you try to make your opponent look like they're this big, sinister force that's everywhere and that's trying to control everything. It's up to you what that big sinister force is, but it's usually another country, another ideology, sometimes a religion, sometimes like a company or corporation, sometimes an individual person."

via Northeastern University: Eduardo Puerta et al, The Many Tendrils of the Octopus Map, Proceedings of the 2025 CHI Conference on Human Factors in Computing Systems (2025). DOI: 10.1145/3706598.3713583

This is another graph taken from the first article in this post, and it shows the polarization of beliefs about God and Abortion. For other less controversial topics, like prostitute or global warming, you can see the two clusters get closer together. 

Study finds Republicans flagged for posting misleading tweets twice as often as Democrats on Community Notes
Jun 2025, phys.org

Not like you didn't know this already but here's a handy metric - it's 2:1

"Even on Elon Musk's X, the user-based Community Notes program flags posts by Republicans as misleading much more often than posts by Democrats. This undercuts the logic offered by Musk and Mark Zuckerberg for eliminating fact-checkers on X and Meta, respectively, namely that fact-checkers are biased against Republicans."

Republican users were overrepresented in misinformation sharing on health, with 81% of health-related flagged posts written by Republicans, followed by politics, 73%; science, 68%; other topics, 66%; and the economy, at 63%.

(The researchers analyzed a dataset of X's Community Notes focusing specifically on "misinformed or potentially misleading" notes written in English targeting English-language tweets on X sent between January 2023 and June 2024.)

via Oxford Internet Institute: Thomas Renault et al, Republicans are flagged more often than Democrats for sharing misinformation on X's Community Notes, Proceedings of the National Academy of Sciences (2025). DOI: 10.1073/pnas.2502053122


Body illusion helps unlock memories, new study finds
Oct 2025, phys.org

Enfacement illusion - allows people to experience a face they see on a computer screen as their own, as though looking in a mirror.

The participants viewed a live video of their own face, digitally altered using an image filter to resemble how they might have looked as children. After the illusion, participants completed an autobiographical memory interview, recalling events from both their childhood and the past year. Participants who viewed the childlike version of their face recalled significantly more episodic childhood memories.

"Our findings suggest that the bodily self and autobiographical memory are linked, as temporary changes to bodily experience can facilitate access to remote autobiographical memories."

via Anglia Ruskin University in Cambridge: Illusory ownership of one's younger face facilitates access to childhood episodic autobiographical memories, Scientific Reports (2025). DOI: 10.1038/s41598-025-17963-6


Over-the-counter painkillers match or surpass opioids for dental surgery in all adults, analysis confirms
Nov 2025, phys.org

As we can see not all facts are equal when there's money on the table - the opium machine was too powerful for too long and distorted the actual science.

And this isn't even news, it's a follow-up:

That first paper, on the collective experience of more than 1,800 trial patients, found that the combination of ibuprofen and acetaminophen provided better pain relief than hydrocodone with acetaminophen for the first two days after surgery and greater satisfaction over the post-operative period.

The new subgroup analysis, published in JAMA Network Open, demonstrated that the results held for both male and female patients.

"We wanted to determine whether the pain medication's effects were consistent in males and females separately," said Janine Fredericks Younger, an associate professor at Rutgers School of Dental Medicine and lead author of the analysis.

"And what we found is that in both subgroups (males and females), the non-opioid was superior for that first day and night, and then no worse than the opioid for the rest of the post-op period."

via Rutgers School of Dental Medicine: Analgesic Differences in Males and Females After Third Molar Surgery A Subgroup Analysis of the OARS Randomized Clinical Trial, JAMA Network Open (2025). DOI: 10.1001/jamanetworkopen.2025.42467

Tuesday, December 9, 2025

Thanks Craigslist


In a fit of irony, I had never heard of this, and nobody I told this to had ever heard it either. This article is about polarization, but it's also about the decline of the news industry, the same industry that didn't do such a good job spreading this particular story over the past several years.


How the rise of Craigslist helped fuel America's political polarization
Aug 2025, phys.org

Craigslist launched in San Francisco in 1995, and over time effectively killed off the humble newspaper classified ad, which in the year 2000, made 30% of their revenues.

Craigslist rolled out in an idiosyncratic city-by-city expansion. This staggered spread created what is known in economics as a natural experiment.

This needs some explanation, so I'm copying most of it:

Looking at more than 1,500 newspapers, the researchers could compare what happened before and after Craigslist arrived, isolating its effects from other factors like the rapid expansion of broadband internet.

Newspaper executives axed a lot of the expensive, "prestige" political coverage that classifieds had subsidized, because it wasn't something readers flocked to, and it cost more to produce than sports or entertainment.

Following the entry of Craigslist in a market, newspapers reduced mentions of politicians competing in local congressional races by an average of 12%. The missing coverage also led to declines in circulation, particularly among readers interested in general news, who tended to be more educated, wealthier, and more politically engaged.

"When they're less informed and they're less likely to get solid information, they tend to go to extremes, because they don't have the information that the extreme candidates are extreme."

Readers who didn't follow politics closely were also affected. "You may not have been reading the newspaper because you wanted to learn about politics, but the stories about politics were bundled together with the things that you did care about."

When local political coverage disappeared, along with it went an important way for many voters to spot the differences between candidates, particularly unknown candidates running in party primaries. In a world of perfect information, extreme candidates would usually lose, because their stances are by definition far from the average voter's. When voters have less information available to ferret out political positions that do not align with their views, they cast more votes for extreme candidates.

"The reduction in staff covering politics made it harder for voters to differentiate between moderates and extremists in partisan primaries, and allowed extreme candidates to do better than they did before." This, in turn, fueled political polarization.

[And I guess this is why the City University of New York announced in 2024 a $10 million gift from Craig Newmark for a tuition-free Graduate School of Journalism.]

via Stanford University Graduate School of Business, Cornell and Ruben National University of Singapore: Milena Djourelova et al, The Impact of Online Competition on Local Newspapers: Evidence from the Introduction of Craigslist, Review of Economic Studies (2024). DOI: 10.1093/restud/rdae049

Image credit: AI Art - A Crowd From View - 2025

Post Script
I'll record here only for personal posterity's sake, a line of reasoning that follows from this - does this mean that advertising (in the form of classifieds) is necessary for democracy? I know Ben Franklin's newspaper in Philadelphia was funded by advertisers. Is it supposed to be government-funded? Sounds like someone needs to take a political science course. 

Post Post Script
This makes the social media problem circa the 2020's even more sinister, since these platforms, some of which are also the largest companies in the world, they're not only taking the advertising dollars from traditional media, but they're also incentivizing the opposite of information (in the form of dis- and mis-information). I mean they don't even employ journalists, nevermind the fact that they propagate on their networks non-news (as in, fake news from fake news outlets created with names to sound similar to reputable news outlets). 

Tuesday, February 28, 2023

Foraging for Behavior Patterns and Other Levy Things


Read a disappointing book recently called The Drunkard's Walk -- only disappointed because I thought it would be about the drunkard's walk but it was just about randomness in statistics and probability. Thought it would be about Levy flights, foraging behavior, random walks, saccades, etc. Something very fractal about the nature of these phenomena.


Explore or exploit: How our brains make choices
Apr 2022, phys.org

Basically, newer areas of the brain (evolutionarily speaking) such as the lateral prefrontal cortex, activated more when an unfamiliar choice was made while older brain systems including the amygdala and the orbitofrontal cortex showed increased activation while weighing the value of explorations vs. exploitation. This suggests that both the newer and older circuits in the brain worked together during the decision-making process rather than against each other as was previously thought.

via University of New Mexico: Jeremy Hogeveen et al, The neurocomputational bases of explore-exploit decision-making, Neuron (2022). DOI: 10.1016/j.neuron.2022.03.014


Typical movement behavior at large events increases risk of spreading infectious diseases
Sep 2022, phys.org

Burstiness (another word for foraging pattern behavior)

An earlier paper on this topic compared the movements of individuals in the crowd to the typical foraging patterns that were also present in our human hunter-gatherer ancestors.

The first author of the study, Ph.D. candidate Philip Rutten, says, "This [new study] shows that, if the infection probability is time-dependent, an intermittently moving but freely mixing crowd may present the highest level of transmission risk." 

Because infection is a probability game.

via University of Amsterdam: Philip Rutten et al, Modelling the dynamic relationship between spread of infection and observed crowd movement patterns at large scale events, Scientific Reports (2022). DOI: 10.1038/s41598-022-19081-z


Not-so private eyes: Eye movements hold clues to how we make decisions
Dec 2022, phys.org

"Unlike your arms or legs, the speed of eye movements is almost totally involuntary. It's a much more direct measurement of these unconscious processes happening in your brain."

In the study, the team asked 22 human subjects to walk on a treadmill then choose between different settings displayed on a computer screen: a brief walk up a steep grade or a longer walk on flat ground.

Researchers discovered that the subjects' eyes gave them away: Even before they made their choices, the treadmill users tended to move their eyes faster when they looked toward the options they ended up choosing. The more vigorously their eyes moved, the more they seemed to prefer their choice.

"Initially, the saccades to either option were similarly vigorous," Ahmed said. "Then, as time passed, that vigor increased and it increased even faster for the option they eventually chose."

via University of Colorado at Boulder: Colin C. Korbisch et al, Saccade vigor reflects the rise of decision variables during deliberation, Current Biology (2022). DOI: 10.1016/j.cub.2022.10.053

Image credit: A laser beam (orange) creates excitons (purple) that are trapped inside the semicondcutor material by electric fields. Credit: Puneet Murthy / ETH Zurich

Monday, October 31, 2022

I Want To Believe


Why narcissists are more likely than others to believe in conspiracy theories
Aug 2022, phys.org

The researchers suggest that paranoia can lead to openness regarding conspiracy theories and that the need to remain in control during times of uncertainty, such as a pandemic, can lead narcissists to seize on outlandish claims to make themselves feel like they are still in control of their lives. And antagonism comes to the fore when others challenge their views regarding conspiracy theories, which only serves to bolster their support of them.

via University of Kent, the Polish Academy of Sciences and the University of Cambridge: Aleksandra Cichocka et al, Why do narcissists find conspiracy theories so appealing?, Current Opinion in Psychology (2022). DOI: 10.1016/j.copsyc.2022.101386



Conspiracy theories flourish on YouTube, study reports
Oct 2022, phys.org

The study examined 38,564 YouTube comments on 3 COVID-19 news videos on Fox News, Vox, and China Global Television Network, and featuring American business magnate and philanthropist Bill Gates, and found conspiracy theories dominated.

"A major implication of our study is that YouTube needs to redesign the space to provide social moderation infrastructure," said Dr. Gray. "Otherwise, the discursive strategies of conspiracy theorists will continue to evade detection systems, pose insurmountable challenges for content creators, and play into the hands of content producers who benefit from and/or encourage such activity."

Remember that 2.8% of Reddit's 2019 revenue can be traced back to unpaid moderators and other user user contributions that generate profit such as training algorithms, targeting advertising, and recruiting new users. It's called a "data labor subsidy".

Also note this report ignores the engagement engine that extracts value from its users, powered by cheap news and social outrage. These algorithms amplify information and condition behaviors that make money. We're engineering outrage on purpose, and conspiracy theories are just a secondary symptom of an infected network.

via University of Sydney:  Lan Ha et al, Where conspiracy theories flourish: A study of YouTube comments and Bill Gates conspiracy theories, Harvard Kennedy School Misinformation Review (2022). DOI: 10.37016/mr-2020-107


New research shows US Republican politicians increasingly spread news on social media from untrustworthy sources
Oct 2022, phys.org

Under attack: 

A study analyzing millions of tweets has revealed that Republican members of the U.S. Congress are increasingly circulating news from dubious sources, compared to their European counterparts. (They used NewsGuard, which assesses the credibility and transparency of news websites against nine journalistic criteria and identifies relevant details about the website's ownership, funding, credibility and transparency practices.)

Compared to the period 2016 to 2018, the number of links to untrustworthy websites has doubled over the past two years 2020 to 2022 (from 2.4% to 5.5%;  0.4%  for Democrats and around 0.215% for conservative British Tory members).

via Graz University of Technology in Austria and University of Bristol: Social media sharing of low quality news sources by political elites, PNAS Nexus (2022). DOI: 10.48550/arXiv.2207.06313


Monday, September 26, 2022

Virus Users Infect Mindless Masses for the Greater Good


Experiment on YouTube reveals potential to 'inoculate' millions of users against misinformation
Aug 2022, phys.org

Inoculation Science Project - by giving people a "micro-dose" of misinformation in advance helps prevent falling for it in future; social psychologist's call it "inoculation theory."

The videos introduce concepts from the "misinformation playbook". "The inoculation effect was consistent across liberals and conservatives. It worked for people with different levels of education, and different personality types. This is the basis of a general inoculation against misinformation."

"We've shown that video ads as a delivery method of prebunking messages can be used to reach millions of people, potentially before harmful narratives take hold," Goldberg said.

These were the misinformation techniques innoculated against:

Emotional language - Evaluate this sentence: "Baby formula linked to outbreak of new terrifying disease among helpless infants — parents despair." Users were asked to choose whether the sentence contained: a command; emotional language; false dichotomy; none of these.

False dichotomies - Evaluate this sentence: "We either need to improve our education system or deal with crime on the streets." Users were asked to choose whether the sentence contained: a command; fearmongering; false dichotomy; none of these.

Incoherence - Archimedian photon decouplers are encrypting air molecules in low earth orbit to hide voter registration logs of artificial citizens. (Just kidding, this might actually be true, just made that up.)

Image credit: Midwave Infrared image of powered circuit board taken with a FLIR X8501 camera and colored with a custom color palette called Triple Rainbow by Austin Richards, 2020 [link]

Post Script:
Oh boy imagine the Zuckerberg Foundation paying for that:
Added Roozenbeek: "If anyone wants to pay for a YouTube campaign that measurably reduces susceptibility to misinformation across millions of users, they can do so, and at a miniscule cost per view."

via University of Cambridge Social Decision-Making Lab and Google's open societry threats team Jigsaw: Jon Roozenbeek, Psychological inoculation improves resilience against misinformation on social media, Science Advances (2022). DOI: 10.1126/sciadv.abo6254.

All inoculation videos: https://inoculation.science/


Friday, September 9, 2022

Fake Things Bonanza


Trying to come up with a theme for the imagery in this post -- too many fake things to report, and we need some visual release in between. 

Why not some AI-generated art? It's in the news as of this week because of the first public release of an AI generator that allowed someone to win a local art contest without painting a damn thing.  

This is kind of a big deal because for reference, the text-generating tool GPT-3 was deemed too dangerous to release to the public for fear it would, I don't know, topple susceptible governments (maybe we could call them immunocompromised governments instead, to take the edge off). 

This newest generation of image generation software is equally as effective, and it's use has been limited to select users, usually researchers and engineers working for either governments (that we don't hear about) or for commercial enterprise (that we do hear about). But now it's open to everyone. 

The above image, well, I'll admit I'm not sure how the heck it was made. The artist (the human part at least) titles the work "Stress", but it's likely they used a much more extensive and nuanced text prompt to get the image, and they ran that prompt through a dataset of 5 billion captioned-images and this is what came out. It looks like a much more interesting heart, if not accurate, and perhaps illustrated by MARS1 for a cyberpunk medical school anatomy textbook. ,

Here's a quick timeline of how we got here:
And here's the actual post, about fake things in general, interspersed with AI-generated imagery:


Fake Publishers:
Man arrested in thefts of unpublished books
Jan 2022, Associated Press

Authorities say they’ve solved a publishing industry whodunit with the arrest of a man accused of numerous literary heists in recent years. An Italian citizen working in publishing in London is accused of impersonating others in the industry, using phishing schemes to amass a veritable library of unpublished works. Filippo Bernardini was arrested Wednesday after arriving at John F. Kennedy International Airport. He faces charges including wire fraud and aggravated identity theft. He’s expected to appear in federal court on Thursday. No information on an attorney for him was available. 


Fake Whiskey:
With a whiff, 'e-nose' can sense fine whiskey
Apr 2022, phys.org

The real story is that the fake whiskey game is so strong, we need an e-nose to fight it. 

And let's not forget the famous wine forger Rudy Kurniawan, he was a wine savant who reproduced rare and exorbitantly priced wines out of a mixture of cheaper wines. What's more mind-mashing -- that he can figure the exact recipe, or that it's even possible to take 5 good wines and mix them in just the right proportion that they taste just like a world-class winner.
[Rudy Kurniawan]
https://en.wikipedia.org/wiki/Rudy_Kurniawan

via University of Technology Sydney: Wentian Zhang et al, The Use of Electronic Nose for the Classification of Blended and Single Malt Scotch Whisky, IEEE Sensors Journal (2022). DOI: 10.1109/JSEN.2022.3147185


Fake Headline:
Spanish police seize huge haul of illegal stuffed animals
Apr 2022, BBC News

Spanish police have seized what is thought to be one of the largest hauls of animal taxidermy in Europe, worth €29m (£24.2m).


Fake Science:
Computer scientists suggest research integrity could be at risk due to AI generated imagery
May 2022, phys.org

It's never the robots, always the humans who are the real problem:
A small team of researchers at Xiamen University has expressed alarm at the ease with which bad actors can now generate fake AI imagery for use in research projects. They have published an opinion piece outlining their concerns in the journal Patterns. (Using a generative adversarial network, obviously)

via Xiamen University: Liansheng Wang et al, Deepfakes: A new threat to image fabrication in scientific publications? Patterns (2022). DOI: 10.1016/j.patter.2022.100509


Real Problems with Fake Science:
Flawed research not retracted fast enough to prevent spread of misinformation, study finds
Jun 2022, phys.org

Makes sense - Retracted papers receive more attention than comparable nonretracted papers even before retraction. One possible reason is that retracted papers may contain sensational or novel findings, which could lead to increased attention, they say.

Using Retraction Watch and Altmetric data databases, the team compared the online footprints of 2,830 retracted papers to 13,599 nonretracted control papers that had similar publication venues, dates, numbers of authors and authors' citation counts. The researchers compared the amount of attention between the two groups of papers measured in mentions in social media and news media databases, and both six months after publication and again post-retraction.

Solutions - Through their hand-labeling process of critical and non-critical mentions, the researchers also found that discourse about retracted papers tended to be more critical overall on Twitter.

via University of Michigan: Hao Peng et al, Dynamics of cross-platform attention to retracted papers, Proceedings of the National Academy of Sciences (2022). DOI: 10.1073/pnas.2119086119


Fake Families:
Used by corporate real estate purchases of residential housing stock, to trick homeowners into selling to a "family" and not a corporation? (This sounds entirely plausible, but I can't find any more info on this beyond an internet forum chat, and aside from the practice by a Dallas-based real estate firm called Centex back in 2006 where they put fake families in the house while they show it, to produce a more "natural vibe" to the place?)


Fake Candy:
Fake 'potentially dangerous' chocolate seized in Oxford Street American candy shop raids
Jun 2022, ITV News London

The council said the raid was part of its investigation into 30 American-style candy and souvenir shops on Oxford Street for business rates evasion amounting to £7.9 million.

The council said it believed that very few of the shops were serving sufficient customers to be commercially viable and were instead being used to avoid business rate bills and possibly commit other offences.

Westminster City Council recently wrote to 28 freeholders urging them to consider the impact of US sweet shops on Oxford Street and has so far seized around £574,000 worth of counterfeit and illegal goods from American candy and souvenir stores.

[Randon Redditor explanation] Covid - only essential businesses could be open, so all the drug fronts switched to become candy stores that were technically food stores that could be classified as essential and continue laundering money. They're american candy because they price things at like 15 pounds for a bag of twizzlers because of the novelty. They're all owned by people and entities from Afghanistan as well, which seems to insinuate they're fronts for heroin. But like the high street in the documentary was like 30% american candy stores with absolutely no one going in and buying anything from any of them. It's pretty wild.


Fake Data:
'Fake' data helps robots learn the ropes faster
Jul 2022, phys.org

How to be a human. We're getting there:
For the rope-looping simulation and experiment, Mitrano and Berenson expanded the data set by extrapolating the position of the rope to other locations in a virtual version of a physical space — so long as the rope would behave the same way as it had in the initial instance. Using only the initial training data, the simulated robot hooked the rope around the engine block 48% of the time. After training on the augmented data set, the robot succeeded 70% of the time.

via  University of Michigan: Data Augmentation for Manipulation, arXiv:2205.02886v3 [cs.RO] 
https://doi.org/10.48550/arXiv.2205.02886


Fake Lodgings:
Booking.com scam - Tourists descend on north London private home
Aug 2022, BBC News

A woman in north London says she feels victimised after dozens of tourists turned up at her home when her private address was placed on the Booking.com accommodation website.

Travellers from Hong Kong, Saudi Arabia and Los Angeles turned up at the home of Gillian, whose full name is not being given, throughout July.


What kind of fake even is this?
Viagra and Cialis are in certain honey products
Aug 2022, NJ Advanced Media

It's funny because you can bet most of this "honey" is rice syrup: 
Honey is one of the most faked foods in the world, and the US government isn't doing much to fix it

And would you look at that, the original announcement from the FDA calls them "honey-based products"
Tainted Honey-based Products with Hidden Active Drug Ingredients


Fake Accents:
Start-up denies using tech to turn call centre accents 'white'
Aug 2022, BBC News

A Silicon Valley start-up has developed technology that can change the accents of call centre workers in real time. The company, Sanas, has told the BBC that its technology could overcome accent-based prejudice and reduce racist abuse faced by staff.

A former call centre agent himself, Mr Narayana said in his experience agents would be abused or discriminated against because of how they sound - abuse the company believes its technology can prevent.

Sanas - Breaking Barriers One Conversation At A Time


Fake Healthcare:
Cutting down vitamin D tests could help lower carbon cost of health care
Aug 2022, phys.org

"Low-value health care", i.e., unnecessary vitamin D tests, because:
"There are high rates of vitamin D testing of healthy individuals who are not at risk of vitamin D deficiency—with previous research estimating that 76.5% of vitamin D tests did not meet any of the Medicare indications for testing. We need to reduce low-value care such as over-testing and overtreatment."

via University of Sydney: Matilde Breth-Petersen et al, Health, financial and environmental impacts of unnecessary vitamin D testing: a triple bottom line assessment adapted for healthcare, BMJ Open (2022). DOI: 10.1136/bmjopen-2021-056997


Fake News (About Spiders)
What fake news about spiders can teach us about the global spread of (mis)information
Aug 2022, phys.org

A similar exercise would allow comparing if the levels of misinformation and sensationalism are the same across a broad spectrum of taxa, testing the prediction if a negative framing by the traditional and social media translates to a lower chance of being prioritized for conservation, and vice versa."

The "Fake Index" perhaps? "The quality of spider information in the global press is rather poor—errors and sensationalism are rampant." 

I grew up thinking "eating spiders in your sleep" was an early viral meme created on purpose to measure the network dynamics of the young internet while watching the meme spread. But that's not true. The common answer to where this came from (that you will even find on Britannica unfortunately) is that it was in an article about our susceptibility to misinformation, given as a stupid example of an idea that is easily spread. But that's not true either. Turns out that was a meta-meme, created by Snopes back in 2001, as they pretended to provide the origin story. It's just a perennial urban legend. 

via National Research Council of Italy and University of Helsinki's Finnish Museum of Natural History: Stefano Mammola, The global spread of misinformation on spiders, Current Biology (2022). DOI: 10.1016/j.cub.2022.07.026


Fake Influencers:
Real money, fake musicians - A million-dollar Instagram verification scheme
Aug 2022, ProPublica

Fake market always reinventing itself. It's easier to get yourself "verified" as a musician than as an influencer, so they make you a fake album, some fake likes, etc., and you're in business.


Fake Attempts At Correction:
Economists have a method for reducing fake news on social media
Aug 2022, phys.org

"For example, Twitter could limit the breadth of sharing on its site by limiting how many people see any given retweet in their Twitter feeds," he says.

But sharing is a metric for engagement, and engagement is the primary metric for their revenue.

Both Facebook and WhatsApp, two apps owned by parent company Meta that allow users to message each other, have used methods similar to the researchers' model to limit the spread of misinformation.

And that's why it "didn't work", i.e., they didn't really do it.

"If you limit sharing, you could also be limiting the spread of good information, so you might be throwing the baby out with the bathwater and that doesn't really help you," McAdams warns. "Our analysis explores how to strike that balance."

This is the crux of the matter.

via Duke University: Matthew O. Jackson et al, Learning through the grapevine and the impact of the breadth and depth of social networks, Proceedings of the National Academy of Sciences (2022). DOI: 10.1073/pnas.2205549119

Friday, February 16, 2018

King Fake


He knows the first rule: stupid hats, when done right, give you authority

Thank you VICE UK:

How To Become TripAdvisor's Number 1 Fake Restaurant
Dec 2017, VICE
video link

Vice correspondant Oobah Butler becomes so good at writing fake reviews that he learns how to send restaurants to top rate, and then decides to do it to a restaurant that doesn't even exist. And then proceeds to king troll the interweb, or at least South London.

He names his restaurant after his backyard, in a most perspicacious manner, The Shed, and by appointment only. Bogus pictures of bogus food (made with shaving cream; because regular cream is too expensive?) named after bogus things like "moods" (because if they were "horoscopes", he would have to do 12), and all in his bogus restaurant/back yard.

Followed by expertly calculated fake reviews and voila:

From the bottom of 18,149 to the top at #1, it took only months for him to realize he should probably call back some customers and have a proper night.

They don't pay, because they're told it's experimental, and they eat microwave food, and they like it. Who doesn't like macaroni and cheese?

You know what else people like? Not knowing things. They didn't know where the restaurant was located, and whether they could ever get a seat. Like lingerie, the less he told them the better. They get all excited and fill in the blanks themselves.

Then the real reviews of the fake restaurant come rolling in. And that's it, experiment over. Social engineer extraordinaire. Bravo.