Psychologists reveal the secrets behind song popularity
Nov 2022, phys.org
Simple is popular -- if it's easy to process, it catches on.
"Similarly, there is research suggesting wine bottle labels with pictures are processed more easily than labels with text only and are also associated with higher purchase intent and perceived product quality," said Dr. Krause.
When you go to school for art history, your visual literacy works on a completely different level; I absolutely do not judge wine bottles on image vs text, instead I lump them all into the same category of design quality, seeing text as imagery for example...
They call it "processing fluency", and for visual things, I used to call it visual literacy. For music, the processing fluency was rated by readability, presence of rhyme, and complexity. The 270 top five songs appearing on the United Kingdom chart for each week from 1999 to 2014 were assessed in terms of peak chart position and duration on the chart.
The fluency factor predicted peak popularity but not their duration on the chart.
"It's tempting to speculate that this may arise because simple lyrics lead to the songs being quickly perceived as boring or repetitive, so that while the lyrics are quickly understood, they are also quick to lose their high level of popularity," said Dr. Krause.
Also reminds me of the baby name cycle, a simple heuristic for memetic dynamics
via James Cook University in Australia: Sorcha Melvill-Smith et al, Song popularity and processing fluency of lyrics, Psychology of Music (2022). DOI: 10.1177/03057356221118400
Image credit: AI Art - Rave by Otto Dix and Greg Rutkowski - 2022
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