Tuesday, May 3, 2022

Kentucky Fried Consumerism and Cross Cultural Comparisons


KFC is the largest restaurant branch in China. This is a picture of the first KFC to debut in China, right near Tiananmen Square, in 1987. [no source on the image, taken from this site]

KFC faces boycott in China over meal toy promotion
Jan 2022, BBC News

Cultural comparisons -- this statement below, from the China Consumers Association, would sound outright ludicrous if made in the United States:

KFC "used limited-edition blind box sales to induce and condone consumers' irrational and excessive purchase of meal sets, which goes against public order, good customs and the spirit of the law", the state-affiliated CCA said in a statement.

This is literally the main business strategy of every publicly traded business in the United States -- to make people lose their minds (first) and then buy as much crazy and unnecessary shit as they can possible afford (I'm looking at you air fryers). I imagine this kind of admonition would not go over well in this neck of the woods.

Note, however, this outrage is mostly aimed at the waste of food that such panic creates:

The "Clean Plate Campaign" came against the backdrop of growing concerns about food security during the pandemic.

The campaign saw online influencers being banned from binge eating on social media platforms, while restaurant-goers were urged to not order more than they could eat.


Post Script:
KFC in China has its own Wikipedia page here.

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