Thursday, July 26, 2012

Accelerating Change

Canon's Mixed Reality System may speed design cycles
June 23, 2012 by Nancy Owano,

Canon this week announced a new augmented reality system—headset and software. The new system is to allow virtual prototypes to replace physical ones. Mixed Reality (MR)

“As product lifecycles grow progressively shorter, it has become increasingly necessary for the manufacturing industry to introduce products to the market in a timely manner,” says the company press release; the system can be a support tool for quicker evaluation of design and operability. “The system can reduce the number of prototypes required and can contribute to minimizing costs.”

Now referencing What Technology Wants, by Kevin Kelly, p141:

Time Horizon for patents is 20 years, says Jay Walker of Walker Digital Labs:
"Most invention is a matter of time...when, not if."

The time it takes to go from idea to market is strictly limited by the time it takes to make and test prototypes.

Because we no longer have to 'make' prototypes, does that mean we can speed up the cycle?

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