Status Consumerism vs. Goods Consumerism

The link between material assets on the one hand, and status and power on the other, is not self-evident or given by the nature of things. The links are socially created and what we need to think out is what these links can become under the new dispensation. Material goods do still lead to power and status, but they are not the only path towards it. The allocation of position depends on the social system and not the economy.

Ernest Gellner on Self-Image
Plough, Sword and Book
U. of Chicago Press
1988