It has been decided.
The recent increase in the use of the words ‘fortunately’ and ‘unfortunately’ signals a shift in the collective paradigm. In using this new relationship between the diametrically opposed terms as a way of describing an event, there is a distinction between chance and causation. When a certain outcome or mode of behavior or operation is categorized as ‘fortunate’, it denies causation and, hence, renders the operation incapable of being rationalized.
To refer to anything as fortunate renders the logical human mind powerless to analyze it, manipulate it, predict its outcome, or prevent its onset. It exists entirely in another realm as a function of randomness.
So, in the current collective paradigm, instead of referring to something as a problem that can be solved, it is instead a phenomenon, the true nature of which we can not understand by way of the rational mind.
When certain political or social issues are not recognized as a problem, then there is no fault, and there is no need for direct action. Surely, this seems like a most unfortunate context in which to address major issues of our time. However, fortune, by its illogical nature, removes the moral compass, the universal right-and-wrong. And in this vacancy, perhaps, there is room for a recalibrating of that compass. All of the sudden, the fortune now becomes ours for the taking, for those of us who wish to see it in this way.
[note a contemporary article relating to this subject]
Candidates for "Genius" tech support staff undergo more training in facilities world-wide, then are certified and regularly tested on their skills. Training extends even to language. Former Geniuses say they were told to say "as it turns out" rather than "unfortunately" to sound less negative when they are unable to solve a tech problem. People familiar with the matter say Genius appointments are often triple booked, so they are always swamped.
Secrets From Apple's Genius Bar: Full Loyalty, No Negativity
By YUKARI IWATANI KANE And IAN SHERR, JUNE 15, 2011